Tag: Influencer Content

Advertising & Marketing, Technology

The Rise of De-influencers

March 8, 2023

Via: Practical Ecommerce

A de-influencer tells followers what not to buy. The practice started on TikTok, where the hashtag #deinfluencing has over 300 million views. The idea is to counter overhyped product recommendations and encourage a mindful approach to shopping. It is prominent […]

Advertising & Marketing, Technology

Why Your Brand Should Care About Influencer Marketing

September 9, 2022

Via: CMSWire

Influencer marketing is a type of marketing where influencers provide endorsements and product placement to their followers on social media. Because influencers usually have expert knowledge or social influence in their field, they can effectively reach customers and prospects. They […]