Tag: indirect distribution

Advertising & Marketing, Technology

CPG Brands Doubling Down on Direct-to-Consumer E-Commerce

April 20, 2021

Via: Ecommerce Times

An increasing number of consumer-packaged goods (CPG) companies are shifting to the direct-to-consumer (DTC) e-commerce model, thus bypassing retailers as middlemen. As a result, brand manufacturers often find themselves competing with their traditional indirect distribution channels, which still remain important […]