Advertising & Marketing, Technology
August 3, 2018
Via: Smart InsightsThree keys to evolving with Facebook advertising changes It’s the World Series of baseball and the monkey bars of the school playground. Facebook Ads is the battleground everyone is clamouring to dominate — probably because it’s becoming increasingly difficult to […]
Advertising & Marketing, Apps & Sites, Mobile Commerce, Technology
November 14, 2017
Via: Smart InsightsFacebook video ads really could be the silver bullet that creates a huge bottom-line impact For as long as I can remember, marketing professionals have been proclaiming that Facebook is dead. A little extreme, right? Well, continually declining reach, boosted […]
October 3, 2017
Via: Social Media TodayFollowing Facebook’s recent investigation into Russian-backed ads which ran on their network in the lead-up to the 2016 U.S. Presidential Election, The Social Network has announced a new set of measures to help them tighten control over ad content and […]
February 16, 2016
Via: itCuratedA recurring theme I hear among paid social pros is the measurement discrepancy between Facebook and Google Analytics. People seem to have a really hard time matching up what’s happening with campaigns on Facebook and subsequent engagement, as measured by […]
November 19, 2015
Via: itCuratedIf you had asked online marketers a couple of years ago to name the best channel for B2B targeting, most would not have said Facebook. In fact, it wasn’t until early 2014 that you could target someone in Facebook based on […]
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