Tag: facebook ads

Advertising & Marketing, Technology

3 Keys to survival in Facebook’s ever-evolving advertising climate

August 3, 2018

Via: Smart Insights

Three keys to evolving with Facebook advertising changes It’s the World Series of baseball and the monkey bars of the school playground. Facebook Ads is the battleground everyone is clamouring to dominate — probably because it’s becoming increasingly difficult to […]

Advertising & Marketing, Apps & Sites, Mobile Commerce, Technology

How to use Facebook ads to grow your business

November 14, 2017

Via: Smart Insights

Facebook video ads really could be the silver bullet that creates a huge bottom-line impact For as long as I can remember, marketing professionals have been proclaiming that Facebook is dead. A little extreme, right? Well, continually declining reach, boosted […]

Apps & Sites, Mobile Commerce

Facebook Announces New Measures to Tackle Political Interference via Facebook Ads

October 3, 2017

Via: Social Media Today

Following Facebook’s recent investigation into Russian-backed ads which ran on their network in the lead-up to the 2016 U.S. Presidential Election, The Social Network has announced a new set of measures to help them tighten control over ad content and […]

Analytics & Data, Technology

11 reasons why your Facebook ad measurement is messed up

February 16, 2016

Via: itCurated

A recurring theme I hear among paid social pros is the measurement discrepancy between Facebook and Google Analytics. People seem to have a really hard time matching up what’s happening with campaigns on Facebook and subsequent engagement, as measured by […]

Platforms, Technology

Using Facebook Ads for B2B Targeting

November 19, 2015

Via: itCurated

If you had asked online marketers a couple of years ago to name the best channel for B2B targeting, most would not have said Facebook. In fact, it wasn’t until early 2014 that you could target someone in Facebook based on […]