Tag: emarketer

Analytics & Data

Marketers Measure Customer Engagement Via Revenue Metrics, But Customer Service Counts, Too

February 3, 2016

Via: itCurated

Recent research by the Chief Marketing Official (CMO) Council confirms that for many executives, revenue metrics are the top measurement used to gauge the success of their customer engagement efforts. “More than a third of respondents said that revenue metrics, […]

Advertising & Marketing

Seeking the Sign-Up: Digital Retailers Still Banking on This Marketing Tactic

January 27, 2016

Via: itCurated

“Placing a sign-up form on the homepage of a website is the primary way U.S. digital retailers encourage email subscriptions,” according to recent research. “Publicare Marketing Communications analyzed 6,109 retail websites from April 2015 to June 2015 that offer email […]

Mobile Marketing

Smartphones Are Toughest Monetization Nut to Crack

December 29, 2015

Via: itCurated

It’s hard enough to monetize across all the screens and devices people now access. The toughest nut to crack? Probably the smartphone, according to new research. According to an AdMonsters analysis, two-thirds of U.S. publishing professionals said that smartphones caused […]

Mobile Marketing

Boomers Underindex for Smartphone Ownership by a Wide Margin

November 2, 2015

Via: itCurated

Marketing is becoming more and more digital. And digital marketing is becoming more and more mobile as companies note the prominence of smartphones in consumers’ lives. Trouble is, the US baby boomer generation—still a large cohort, and with an out-sized […]

E-payment & Security

Mobile Payments Will Triple in the US in 2016

October 26, 2015

Via: itCurated

The number of people in the US using their phones to pay for goods and services at the point of sale will continue to climb steadily, with 2016 being a year of significant growth for the technology. According to the […]

Mobile Marketing

Get Smart: That’s What Smart Device Consumers Do to Research a New Device

March 4, 2015

Via: itCurated

“Get Smart” isn’t just that old classic television series created by Mel Brooks. It’s also what consumers now do when they’re in the market for a new smart device. Today, it looks like the smart move is to conduct product […]