Tag: emarketer

February 3, 2016

Recent research by the Chief Marketing Official (CMO) Council confirms that for many executives, revenue metrics are the top measurement used to gauge the success of their customer engagement efforts. “More than a third of respondents said that revenue metrics, […]

January 27, 2016

“Placing a sign-up form on the homepage of a website is the primary way U.S. digital retailers encourage email subscriptions,” according to recent research. “Publicare Marketing Communications analyzed 6,109 retail websites from April 2015 to June 2015 that offer email […]

December 29, 2015

It’s hard enough to monetize across all the screens and devices people now access. The toughest nut to crack? Probably the smartphone, according to new research. According to an AdMonsters analysis, two-thirds of U.S. publishing professionals said that smartphones caused […]

November 2, 2015

Marketing is becoming more and more digital. And digital marketing is becoming more and more mobile as companies note the prominence of smartphones in consumers’ lives. Trouble is, the US baby boomer generation—still a large cohort, and with an out-sized […]

October 26, 2015

The number of people in the US using their phones to pay for goods and services at the point of sale will continue to climb steadily, with 2016 being a year of significant growth for the technology. According to the […]

March 4, 2015

“Get Smart” isn’t just that old classic television series created by Mel Brooks. It’s also what consumers now do when they’re in the market for a new smart device. Today, it looks like the smart move is to conduct product […]