Tag: Email

July 12, 2023

In a recent conversation between Jen Evans of B2B News Network and Neil Patel, a renowned entrepreneur and digital marketing expert, several topics emerged regarding the ever-evolving landscape of artificial intelligence (AI) and its impact on the field of marketing. […]

February 24, 2023

Digital marketing leaders are looking to increase email responses from their customers and reduce unsubscribe rates, but boosting those metrics requires additional data to help personalize messaging with information on past purchase behavior inquiries and engagement. ChatGPT and AI-Based Programs […]

February 6, 2023

Email marketing is a bit like dating: both involve a first impression. For email, that introduction is the “From” name, the subject line, and the preheader. I’ll address all three in this post. From Name The From name informs recipients […]

February 2, 2023

I often hear marketers say they want to use more personalization in their marketing. Using profile data to make emails more tailored and user specific. And a lot are doing it. In fact, a recent report from the Data-Driven Marketing […]

December 28, 2022

Not long ago we received a raft of emails from readers expressing concerns that eBay was requiring them to upload images of their driver’s license. “eBay is now requiring a photo id along with all of the information I have […]

September 29, 2022

Remember all those automated email marketing campaigns you built? We don’t, either. Some marketers even have 300 of them going at once, as CMSWire Contributor Chad S. White points out in his article this year on making the most of […]

November 10, 2020

In 2020, email marketing has, like so many parts of our work and personal lives, had to undergo a rapid transformation. As the pandemic continues to lead to wide-ranging changes to the way consumers perceive brands and consider purchases, email […]

June 29, 2020

COVID-19 has separated the leaders from the laggards when it comes to omnichannel marketing and experiences, according to a report from Gartner. Researchers noted in the April report the world health pandemic has “magnified disparities between omnichannel innovators and those […]

May 19, 2020

Marketing leaders everywhere have spent the last few weeks taking stock of our “new normal” and what this global pandemic means for their brands. As events are canceled, campaigns get postponed, and much of communication goes digital, we are all […]

May 14, 2020

Open rates on marketing emails rose over the past four weeks as companies lean toward email to connect with customers, a report from HubSpot found. HubSpot, which provides CRM and marketing automation software, has been running numbers on marketing emails […]

December 4, 2019

Over the last few years, marketers have been reevaluating where they choose to spend their marketing media budget. They’ve also been critically assessing their relationship with external platforms, from the data provided by social media platforms purporting to represent customer […]

November 27, 2019

Digital marketing has proven itself to be one of the most effective types of marketing. Email, social media, content marketing, search engine optimization – all of these tactics are essential to business success in 2020. It’s probably why as many […]

November 11, 2019

Everybody may be talking about witty tweets, quick-tip videos, and memorable memes, but there is one marketing tool that remains powerful after all these years: emails. But an effective email marketing strategy in the 2000s may not work in 2019 […]

August 12, 2019

Research shows that behavioural email marketing is a powerful technique to automatically follow-up online customer actions to help increase conversion to sale at a low cost. Here are some common examples of event-triggered email sequences: Welcome sequence for a new […]

July 31, 2019

Steph Locke, CEO of Nightingale HQ, has 11 interviews scheduled for the next day in her Outlook account. A message arrives: does she need to book some time for herself as well? Well, actually she does, but Locke knows that […]

July 30, 2019

Professional email signatures are probably the most efficient digital marketing channel. They are comparatively cheap and easy to utilize while the increase in conversion rate they grant may actually be huge. However, if you want your email footer to bring […]

July 5, 2019

There’s more to personalization than addressing your customers by name. It’s about showing that you value them, and building stronger relationships with your base. This is as true in the B2B space as it is in consumer marketing. In fact, […]

December 19, 2018

Marketing AI implies the art and science of personalized marketing in an age where creativity and simple data collection are not enough to drive your business forward Not long ago, the marketing process was seen as a human endeavor perfected […]

July 18, 2018

In 1978, a marketer at Digital Equipment Corp. sent a mass email to nearly 400 recipients on ARPANET, a precursor to the internet. The email promoted a new computer model, and like that, email marketing was born. But it was […]

June 27, 2018

See the latest email marketing and automation statistics to help benchmark your current performance and plan improvements We’ve recently updated our State of email marketing report, Email Marketing and Marketing Automation Excellence report 2018, in partnership with GetResponse. This year’s […]