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Tag: Email


Advertising & Marketing, Technology

5 Ways to Make Your Marketing Emails More Personal — Without Personalization

February 2, 2023

Via: CMSWire

I often hear marketers say they want to use more personalization in their marketing. Using profile data to make emails more tailored and user specific. And a lot are doing it. In fact, a recent report from the Data-Driven Marketing […]


E-payment & Security, Technology

eBay Demands for Photo IDs Leave Sellers Uncomfortable

December 28, 2022

Via: EcommerceBytes

Not long ago we received a raft of emails from readers expressing concerns that eBay was requiring them to upload images of their driver’s license. “eBay is now requiring a photo id along with all of the information I have […]


Advertising & Marketing, Technology

Contributor Q&A With Chad S. White: Automated Marketing Email Best Practices

September 29, 2022

Via: CMSWire

Remember all those automated email marketing campaigns you built? We don’t, either. Some marketers even have 300 of them going at once, as CMSWire Contributor Chad S. White points out in his article this year on making the most of […]


Advertising & Marketing, Technology

Email marketing trends 2021 – 5 trends to watch

November 10, 2020

Via: Smart Insights

In 2020, email marketing has, like so many parts of our work and personal lives, had to undergo a rapid transformation. As the pandemic continues to lead to wide-ranging changes to the way consumers perceive brands and consider purchases, email […]


Advertising & Marketing, Technology

5 Considerations for Your Omnichannel Marketing Strategy

June 29, 2020

Via: CMSWire

COVID-19 has separated the leaders from the laggards when it comes to omnichannel marketing and experiences, according to a report from Gartner. Researchers noted in the April report the world health pandemic has “magnified disparities between omnichannel innovators and those […]


Advertising & Marketing, Technology

What Marketers Should Do Now Instead of Sending Coronavirus-Related Emails

May 19, 2020

Via: CMSWire

Marketing leaders everywhere have spent the last few weeks taking stock of our “new normal” and what this global pandemic means for their brands. As events are canceled, campaigns get postponed, and much of communication goes digital, we are all […]


Advertising & Marketing, Technology

Why Are Marketing Email Open Rates Increasing?

May 14, 2020

Via: CMSWire

Open rates on marketing emails rose over the past four weeks as companies lean toward email to connect with customers, a report from HubSpot found. HubSpot, which provides CRM and marketing automation software, has been running numbers on marketing emails […]


Mobile Commerce, Mobile Marketing

Why Marketers Should Focus on Optimizing Email Open Rates

December 4, 2019

Via: CMSWire

Over the last few years, marketers have been reevaluating where they choose to spend their marketing media budget. They’ve also been critically assessing their relationship with external platforms, from the data provided by social media platforms purporting to represent customer […]


Advertising & Marketing, Technology

How to create an effective digital marketing budget for 2020

November 27, 2019

Via: Smart Insights

Digital marketing has proven itself to be one of the most effective types of marketing. Email, social media, content marketing, search engine optimization – all of these tactics are essential to business success in 2020. It’s probably why as many […]


Advertising & Marketing, Technology

12 Email marketing best practices for sales

November 11, 2019

Via: Searchenginewatch.com

Everybody may be talking about witty tweets, quick-tip videos, and memorable memes, but there is one marketing tool that remains powerful after all these years: emails. But an effective email marketing strategy in the 2000s may not work in 2019 […]


Advertising & Marketing, Technology

How to plan event-triggered automated email campaigns

August 12, 2019

Via: Smart Insights

Research shows that behavioural email marketing is a powerful technique to automatically follow-up online customer actions to help increase conversion to sale at a low cost. Here are some common examples of event-triggered email sequences: Welcome sequence for a new […]


Advertising & Marketing, Technology

Is AI Poised to Make Bigger Play for Email?

July 31, 2019

Via: CMSWire

Steph Locke, CEO of Nightingale HQ, has 11 interviews scheduled for the next day in her Outlook account. A message arrives: does she need to book some time for herself as well? Well, actually she does, but Locke knows that […]


Advertising & Marketing, Technology

Email signatures that drive conversions

July 30, 2019

Via: Smart Insights

Professional email signatures are probably the most efficient digital marketing channel. They are comparatively cheap and easy to utilize while the increase in conversion rate they grant may actually be huge. However, if you want your email footer to bring […]


Advertising & Marketing, Technology

5 benefits of content personalization for B2B marketers

July 5, 2019

Via: Get Elastic

There’s more to personalization than addressing your customers by name. It’s about showing that you value them, and building stronger relationships with your base. This is as true in the B2B space as it is in consumer marketing. In fact, […]


Advertising & Marketing, Technology

Enhancing email marketing performance with artificial intelligence

December 19, 2018

Via: Smart Insights

Marketing AI implies the art and science of personalized marketing in an age where creativity and simple data collection are not enough to drive your business forward Not long ago, the marketing process was seen as a human endeavor perfected […]


Advertising & Marketing, Technology

How to Create Emails Your Customers Look Forward to Opening

July 18, 2018

Via: CMSWire

In 1978, a marketer at Digital Equipment Corp. sent a mass email to nearly 400 recipients on ARPANET, a precursor to the internet. The email promoted a new computer model, and like that, email marketing was born. But it was […]


Advertising & Marketing, Technology

Global Email Marketing and Marketing Automation ROI benchmarks 2018

June 27, 2018

Via: Smart Insights

See the latest email marketing and automation statistics to help benchmark your current performance and plan improvements We’ve recently updated our State of email marketing report, Email Marketing and Marketing Automation Excellence report 2018, in partnership with GetResponse. This year’s […]


Advertising & Marketing, Technology

6 top tips on how to grow your subscriber list using pop-ups and lightboxes

May 11, 2018

Via: Smart Insights

The question on every marketer’s lips if they’re considering a implementing a pop-up or popover for capturing email addresses or promotions should be: Will using a pop-up help us achieve our goals as well as keep our customers happy? In […]


Advertising & Marketing, Technology

10 automated email campaigns that improve the customer journey

April 24, 2018

Via: Smart Insights

Email marketing may not seem as sexy as some marketing channels. But when it comes to results, it leaves the rest in the dust Research by McKinsey tells us email is 40 times better at acquiring new customers than Facebook […]


Advertising & Marketing, Technology

Why you need to invest in interactive Email and Automation

April 18, 2018

Via: Smart Insights

Two major trends in email must not be ignored: interactive email and automation. For certain messages, an old-fashioned email with a plain-text, well-written letter and a call-to-action at the bottom just might do the trick. But unless you want to […]