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Tag: Email Marketing


Advertising & Marketing, Technology

4 Ways Brands Go Wrong With Digital Marketing Metrics

November 9, 2022

Via: CMSWire

Numbers may not lie, but they certainly mislead and withhold the whole truth on a regular basis, if you’re not careful. And in today’s digital marketing world, it’s easier than ever to be fooled by data that’s masquerading as insights. […]


Advertising & Marketing, Technology

Contributor Q&A With Chad S. White: Automated Marketing Email Best Practices

September 29, 2022

Via: CMSWire

Remember all those automated email marketing campaigns you built? We don’t, either. Some marketers even have 300 of them going at once, as CMSWire Contributor Chad S. White points out in his article this year on making the most of […]


Advertising & Marketing, Technology

10 More Common Email Marketing Mistakes — And Solutions

September 7, 2022

Via: CMSWire

Email marketing is a complicated interplay of tactics and strategies, and it’s easy to make mistakes. I recently wrote about 10 Common Email Marketing Mistakes That Are Easy to Fix, and now I’d like to share another 10 common mistakes […]


Advertising & Marketing, Technology

6 Email Marketing Mistakes to Avoid in 2022

March 14, 2022

Via: CMSWire

Email marketing is one of the most personal forms of digital marketing. In the wise words of Henry Ebarb, CEO and co-founder of Eightfold, “Getting access to someone’s contact information is about as close of a touch point as you […]


B2B

B2B News for Thursday, March 10, 2022: More Fintech Consolidations, Launch at Prodport & Appointments at Sherpa and Chronus

March 10, 2022

Via: B2B News Network

Prodport made their public launch in the U.S. and Germany today. The tool dynamically matches product content with customer intelligence to personalize product detail pages and increase conversion rates. It is delivered via an intuitive solution that enables collaboration between […]


Advertising & Marketing, Technology

The Most Important KPIs to Track the Effectiveness of Your Email Marketing Strategy

November 16, 2021

Via: MarketingProfs

For capturing and retaining customers, the importance of a successful email marketing strategy is paramount. In fact, 81% of small and midsize businesses (SMBs) rely on email marketing as their primary customer acquisition channel, and 80% for customer retention. But […]


Advertising & Marketing, Technology

How to Navigate Blind Spots in Marketing Campaigns

June 9, 2021

Via: CMSWire

Marketers are awash in more data than we can reasonably use. Most of us probably look at 5% (or less!) of all available data in Google Analytics. The currency of an internal marketing presentation is metrics: page views, time on […]


Advertising & Marketing, Technology

5 Entry-Level Marketing Projects for AI Newbies

May 5, 2021

Via: CMSWire

Marketing teams are increasingly turning to artificial intelligence (AI) to improve results, with marketers investing over $227 million in AI-based technologies in 2018 alone, according to Statista. Yet many companies have yet to use AI or have just started exploring […]


Advertising & Marketing, Technology

What Marketers Should Do Now Instead of Sending Coronavirus-Related Emails

May 19, 2020

Via: CMSWire

Marketing leaders everywhere have spent the last few weeks taking stock of our “new normal” and what this global pandemic means for their brands. As events are canceled, campaigns get postponed, and much of communication goes digital, we are all […]


Advertising & Marketing, Technology

Why Are Marketing Email Open Rates Increasing?

May 14, 2020

Via: CMSWire

Open rates on marketing emails rose over the past four weeks as companies lean toward email to connect with customers, a report from HubSpot found. HubSpot, which provides CRM and marketing automation software, has been running numbers on marketing emails […]


Advertising & Marketing, Technology

Identify missed opportunities in your email marketing

April 28, 2020

Via: Smart Insights

There’s no question that email marketing is one of the key opportunities for almost any marketing team. When thinking about it, newsletters and other promotional emails are usually the first to come to mind. Few marketing teams give serious attention […]


Advertising & Marketing, Mobile Commerce, Mobile Marketing, Technology

The email marketing landscape 2019 and way ahead for 2020

March 18, 2020

Via: Searchenginewatch

Email marketing has always been one of the top ways when it comes to reaching out to a targeted set of audiences for product marketing. One of the best drivers behind email marketing being a major element for product marketing […]


Advertising & Marketing, Technology

Six great ways to get more out of your digital marketing campaigns in 2020

March 2, 2020

Via: Searchenginewatch

As we enter 2020, it’s time to leave behind old marketing strategies and adopt new ones. After all, there is a lot of innovation happening. From AI in customer service to influencers taking over social media, a lot has changed […]


Advertising & Marketing, Technology

Four key email marketing practices to lead your business into 2020

February 5, 2020

Via: Searchenginewatch

Email marketing averages a 3800% ROI for both B2C and B2B companies, and 80% of businesses find that it directly correlates to higher business retention, too. However, email marketing has not stayed completely the same over the past few years […]


Advertising & Marketing, Technology

How to use predictive analytics to power up your email marketing

January 7, 2020

Via: Smart Insights

Using predictive analytics to power up email marketing is nothing new, but it is becoming increasingly popular these days – particularly for e-commerce businesses. The reason for this is that predictive analytics help companies make smarter and faster decisions. Check […]


Mobile Commerce, Mobile Marketing

Why Marketers Should Focus on Optimizing Email Open Rates

December 4, 2019

Via: CMSWire

Over the last few years, marketers have been reevaluating where they choose to spend their marketing media budget. They’ve also been critically assessing their relationship with external platforms, from the data provided by social media platforms purporting to represent customer […]


Advertising & Marketing, Technology

12 Email marketing best practices for sales

November 11, 2019

Via: Searchenginewatch.com

Everybody may be talking about witty tweets, quick-tip videos, and memorable memes, but there is one marketing tool that remains powerful after all these years: emails. But an effective email marketing strategy in the 2000s may not work in 2019 […]


Advertising & Marketing, Technology

Creating a last-minute holiday email marketing strategy

October 23, 2019

Via: Get Elastic

If you’ve waited this long to create a holiday email marketing strategy, your planning might as well be for next Christmas, right? The holidays are so close you can almost smell the pine boughs—just like at this time last year, […]


Advertising & Marketing, Technology

Getting Ahead of the Digital Marketing Evolution Curve

October 7, 2019

Via: Ecommerce Times

Digital marketing was the firstborn child spawned from the invention of the Internet. It quickly became the major focus of businesses interactions — and transactions — both online and in person. Digital marketing now is fundamental to the success of […]


Advertising & Marketing, Technology

The Next Evolution in Email Marketing: Beyond Personalization

September 17, 2019

Via: CMSWire

We’re witnessing an unprecedented explosion in digital communication technologies. Facebook, Twitter, TikTok, Snapchat, Slack — the options are practically endless. And yet email — conventionally viewed as a decades-old dinosaur — remains most people’s preferred way to communicate. And it’s […]