Tag: Email Marketing

December 6, 2023

Email marketing is as powerful as it is complicated — and that complexity is slowly growing over time. The reason it’s so complex boils down to one simple fact: Email marketing has multiple stakeholders, each with their own agenda and […]

October 24, 2023

Introduction In today’s digital age, businesses are constantly seeking innovative ways to improve their marketing strategies and drive business growth. One such powerful tool that has emerged in recent years is the B2B Marketing Cloud. This cutting-edge solution offers a […]

October 4, 2023

The most popular classification models have generative AI being a subset of machine learning, and machine learning being a subset of AI. While this may technically and architecturally be the correct way to think about these tools, it has led […]

September 29, 2023

In today’s competitive business landscape, mastering the art of B2B inbound marketing is essential for staying ahead and driving growth. By understanding the power of inbound marketing and implementing effective strategies, businesses can attract, engage, and convert their ideal customers. […]

June 7, 2023

In the new fourth edition of my book, “Email Marketing Rules,” I include quotes from scores of experts who have impacted how I think about the email channel, as well as about marketing in general. Here, I’d like to share […]

May 22, 2023

Marketers have got the message loud and clear: They have to be more accountable for customer data privacy, given their position as some of the most significant creators and consumers of consumer data within the organization. The good news is […]

April 5, 2023

Marketing automation is redefining the ways that brands connect with their customers. By using technology to automate repetitive marketing tasks and workflows, brands can streamline their marketing operations and fine-tune their campaigns. However, creating a successful marketing automation strategy requires […]

March 20, 2023

Email marketing, one of digital marketing’s original channels, remains a robust market and could get a boost with the deprecation of third-parties cookies as some brands may put a bigger focus on leveraging first-party data to build stronger relationships with […]

February 28, 2023

More than ever before, marketing is on the hook to drive the pipeline, both in volume and quality. This includes lead generation and acceleration through the funnel stages. The use of artificial intelligence (AI) can minimize redundancies, manual labor and […]

February 6, 2023

Email marketing is a bit like dating: both involve a first impression. For email, that introduction is the “From” name, the subject line, and the preheader. I’ll address all three in this post. From Name The From name informs recipients […]

November 9, 2022

Numbers may not lie, but they certainly mislead and withhold the whole truth on a regular basis, if you’re not careful. And in today’s digital marketing world, it’s easier than ever to be fooled by data that’s masquerading as insights. […]

September 29, 2022

Remember all those automated email marketing campaigns you built? We don’t, either. Some marketers even have 300 of them going at once, as CMSWire Contributor Chad S. White points out in his article this year on making the most of […]

September 7, 2022

Email marketing is a complicated interplay of tactics and strategies, and it’s easy to make mistakes. I recently wrote about 10 Common Email Marketing Mistakes That Are Easy to Fix, and now I’d like to share another 10 common mistakes […]

March 14, 2022

Email marketing is one of the most personal forms of digital marketing. In the wise words of Henry Ebarb, CEO and co-founder of Eightfold, “Getting access to someone’s contact information is about as close of a touch point as you […]

March 10, 2022

Prodport made their public launch in the U.S. and Germany today. The tool dynamically matches product content with customer intelligence to personalize product detail pages and increase conversion rates. It is delivered via an intuitive solution that enables collaboration between […]

November 16, 2021

For capturing and retaining customers, the importance of a successful email marketing strategy is paramount. In fact, 81% of small and midsize businesses (SMBs) rely on email marketing as their primary customer acquisition channel, and 80% for customer retention. But […]

June 9, 2021

Marketers are awash in more data than we can reasonably use. Most of us probably look at 5% (or less!) of all available data in Google Analytics. The currency of an internal marketing presentation is metrics: page views, time on […]

May 5, 2021

Marketing teams are increasingly turning to artificial intelligence (AI) to improve results, with marketers investing over $227 million in AI-based technologies in 2018 alone, according to Statista. Yet many companies have yet to use AI or have just started exploring […]

May 19, 2020

Marketing leaders everywhere have spent the last few weeks taking stock of our “new normal” and what this global pandemic means for their brands. As events are canceled, campaigns get postponed, and much of communication goes digital, we are all […]

May 14, 2020

Open rates on marketing emails rose over the past four weeks as companies lean toward email to connect with customers, a report from HubSpot found. HubSpot, which provides CRM and marketing automation software, has been running numbers on marketing emails […]