Tag: efforts

Mobile Commerce

Is Time To Refine or Scale Back Your Marketing Personalization Efforts?

November 20, 2020

Via: CMSWire

If you’re a marketer (or a marketing technology vendor) banking on personalization strategies for acquiring new customers and retaining existing customers, recent numbers and research findings can be scary: 80% of marketers will abandon personalization by 2025 because of lack […]


Great Customer Experience Means Reducing Customer Effort

November 22, 2016

Via: CMSWire

The best way to understand digital customer experience is to measure the effort people need to make to complete their top tasks. Not being able to complete your task is the ultimate failure when it comes to customer experience. However, […]