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Tag: ecommerce


B2B

B2B Sales: How To Improve Your Workflow From the Very First Call 

January 27, 2023

Via: B2B News Network

Business-to-business (B2B) sales come with several challenges. To say that the B2B sales process is complex and time-consuming would be an understatement. Unlike business-to-consumer (B2C) sales, the B2B sales cycle involves multiple senior-level decision-makers. The average order value is typically […]


Editorial

5 Useful Strategies to Boost Holiday Sales

December 19, 2022

Via: Natalie Dunn

The COVID-19 pandemic has boosted the shift to online shopping, especially during the lockdown, while numerous social distancing measures had a disruptive impact on traditional shopping. However, the rise of e-commerce occurred long before the onset of the healthcare crisis. […]


Platforms, Technology

Ecommerce Platform BigCommerce Announces Layoffs, Renewed Focus

December 16, 2022

Via: EcommerceBytes

BigCommerce is laying off workers and cutting costs as it pushes to reach breakeven by the end of 2023. The ecommerce platform will reduce its workforce by approximately 13% across employees and contractors, it announced on Thursday. BigCommerce rival Shopify […]


Advertising & Marketing, Technology

TikTok Announces Updated CAP University Marketing Education Course

December 2, 2022

Via: Social Media Today

Looking to gear up your TikTok marketing game as we head into the new year? This could help – this week, TikTok has announced the Fall Semester curriculum of its Creative Agency Partnerships (CAP) University program, which aims to ‘teach […]


Advertising & Marketing, Technology

Online Shopping Habits Are Changing: Here’s What You Need to Know

November 7, 2022

Via: CMSWire

Digital spending has increased significantly during the first two years of the pandemic. US consumers alone spent $1.7 trillion online, according to Adobe. However, with inflation and the looming recession, how can brands and retailers sustain growth? Prompt, decisive actions […]


Mobile Commerce, Mobile Marketing

How TikTok Is Changing the Digital Marketing Game

October 18, 2022

Via: CMSWire

From recent feature rollouts to off the chart viewership numbers, TikTok has eclipsed a number of social platforms in key engagement areas, such as retention rate and active collaboration features like duets and stitches. Best-in-class brands leverage TikTok’s native tools, […]


Advertising & Marketing, Technology

How Are Brands Improving the Ecommerce Experience?

July 29, 2022

Via: CMSWire

In a time of extreme uncertainty and post-pandemic craze, many industries, businesses and services are in need of ways to remain flexible and relevant for their consumers. Because of this, businesses and customers alike are finding comfort and preference in […]


Platforms, Technology

5 essential features to look for in an omnichannel commerce partner

July 18, 2022

Via: Payments Dive

As consumers emerge from the pandemic, their new online shopping behaviors are merging with their pre-pandemic traditional shopping habits.1 This more modernized approach combines digital and physical channels, forcing merchants to move to an omnichannel strategy or risk being left […]


Platforms, Technology

Meta Adds New, In-Stream Payment Options for SMBs

July 18, 2022

Via: Social Media Today

Meta’s looking to give its eCommerce ambitions another push, with the launch of payments between users and businesses within Messenger chat, providing another way to facilitate transactions in its apps. As you can see in this example, the new process […]


Advertising & Marketing, Technology

How Retail Media Is Powering Smarter Contextual Marketing

July 13, 2022

Via: CMSWire

Retail media has been the rising star in the adtech firmament for a while now. A recent report by BCG suggests that retail media — when retailers (or e-tailers) monetize their customer data by allowing advertisers access to their captive […]


Mobile Commerce, Mobile Marketing

Pinterest Adds New Product Display Options, Updated Shopping API

July 7, 2022

Via: Social Media Today

Pinterest’s looking to advance its in-stream shopping tools, with the addition of several new commerce features, including Product Tagging for Pins, a Shop Tab on Business Profiles and a new ‘API for Shopping’ to facilitate greater connection and integration for […]


Apps & Sites, Mobile Commerce

YouTube Celebrates 15 Years in the APAC Region [Infographic]

June 21, 2022

Via: Social Media Today

YouTube’s celebrating 15 years of activity in the Asia Pacific region, with a new overview of its key achievements and app milestones for APAC users. After first launching its localized version of YouTube in APAC in 2007, YouTube has launched […]


Apps & Sites, Mobile Commerce

TikTok Takes First Steps Towards Improved Creator Monetization with ‘Pulse’ Program

May 4, 2022

Via: Social Media Today

As I’ve been saying to anyone who’ll listen over the past two years, while TikTok is growing at an astronomical rate, and is on track to become the most popular social media platform overall (maybe not in overall users, but […]


News

Google Launches New Training and Education Initiatives for National Small Business Week

May 2, 2022

Via: Social Media Today

Marking National Small Business Week, which is being held this week (May 1st to 7th) in the US, Google has today announced a new scholarship program to help businesses acquire advanced digital marketing knowledge, as well as a new certificate […]


Editorial

Trends That Are Shaping The Retail Landscape in 2022

April 20, 2022

Via: Nakisani Jacobs

Retail has been one of the most impacted sectors by the COVID-19 pandemic, alongside tourism and the events industry.  Before 2020, retailers were already grappling with the decline of brick-and-mortar stores, and the pandemic added to their woes by forcing […]


News

The Customer Experience Secret Amazon Doesn’t Want You to Know About

April 15, 2022

Via: CMSWire

Last year I needed an extravagant sports jacket for an event I was attending. The jacket needed to be gold. At any rate I decided to do what any logical consumer would do — search for “gold sports jacket” on […]


Advertising & Marketing, Technology

Google Adds New Visual and Text Search Options to Enhance Product Discovery

April 7, 2022

Via: Social Media Today

Google’s looking to provide more ways to find exactly what you’re looking for in visual search queries, with a new ‘multisearch’ option that will enable users to combine visual and text parameters to expand their Search results. As you can […]


Apps & Sites, Mobile Commerce

Instagram lets users tag products and brands in posts

March 24, 2022

Via: Business of Apps

Instagram just unveiled a new feature that will enable users to tag products in their posts in a move that it hopes will drive its focus on eCommerce. The feature will only be available to users in the US for […]


Apps & Sites, Mobile Commerce

Instagram Will Enable All Users to Tag Products in Feed Posts

March 22, 2022

Via: Social Media Today

As part of its continued focus on expanding its eCommerce listings, Instagram will now allow all users to tag products in their IG posts, starting with users in the US. Originally only available to approved creators, Instagram is now giving […]


Advertising & Marketing, Technology

SEO: How to Optimize Title Tags for Ecommerce

January 6, 2022

Via: Practical Ecommerce

For years title tags were the primary element of organic search optimization. They helped Google match search queries to web pages, and they were the most prominent part of result-page snippets, with the query in bold. Titles remain important for […]