March 6, 2024
Via: Practical EcommerceThe first challenge in ranking fast-growing ecommerce companies is the definition. Should “ecommerce” include only companies that sell their own inventory? Or does it also include platforms and tech providers that serve those sellers? Yahoo Finance adopted the latter last […]
Advertising & Marketing, Technology
February 2, 2024
Via: Practical EcommerceLeading web browsers and email clients are doing more to stop user tracking, effectively reducing or eliminating the conversion signals many marketers depend on. Advertisers love connecting ads with sales. That’s how they measure return on advertising spend, a key […]
Technology, Website design and optimization
January 29, 2024
Via: CMSWireAs online retail evolves seemingly by the day, artificial intelligence (AI) is ushering in a new era of ecommerce personalization. AI-powered personalization is transforming the way businesses engage with their customers, creating tailored and immersive experiences that were just recently […]
Advertising & Marketing, Technology
January 10, 2024
Via: CMSWireSince the beginning of the web, content has reigned supreme, and as such, content management systems (CMS) have emerged as the backbones of online content and presentation. A CMS is more than just a tool for creating and managing digital […]
December 26, 2023
Via: CMSWireThis year has brought about many changes and challenges for ecommerce. This collection of CMSWire’s top articles takes you through the latest shifts and trends, from the rise of AI in leveling the playing field to the evolving conflicts at […]
December 19, 2023
Via: Camila MendesBrowse. Click. Checkout. The process of shopping has been remarkably simplified over the last decade or so, thanks to ecommerce and online shopping. From groceries and clothing, to appliances and furniture, everything is simply a click away. In the world […]
Advertising & Marketing, Technology
September 8, 2023
Via: Practical EcommerceAndrew Faris is the former CEO of 4×400, an ecommerce aggregator. He left that job in 2021 and now consults with merchants and manages their advertising campaigns, mostly on Meta. I asked him for his keys to successful Meta ads, […]
August 8, 2023
Via: B2B News NetworkIn the eCommerce era, enterprise sales are increasingly conducted at arm’s length. Customers are going online to do their own research and figure out the exact products they need, and as a result, sellers are spending far less time dealing […]
August 8, 2023
Via: Social Media TodayIn-stream shopping has become the key revenue driver for the Chinese version of TikTok, and the company is determined to make it a thing in Western regions too, despite limited interest, thus far, from users. TikTok’s latest effort on this […]
Mobile Commerce, Mobile Marketing
July 27, 2023
Via: CMSWireThere are quite a few things in this world that never fail to surprise me. Take, for instance, the news about Elon Musk purchasing Twitter and transforming it into X, along with the unexpected move of promoting a dog-branded cryptocurrency […]
June 30, 2023
Via: Social Media TodayTikTok’s trying out another way to get users interested in its in-app shopping options, by offering a range of retailers free listings, free shipping, and zero commission on sales for an initial period, as part of its latest push to […]
Technology, Website design and optimization
May 8, 2023
Via: CMSWireArtificial intelligence is revolutionizing the way we do business, and ecommerce is no exception. From personalized shopping experiences to efficient inventory management, AI has significantly impacted the industry, providing new opportunities for growth and profitability. With the ability to analyze […]
Advertising & Marketing, Technology
May 1, 2023
Via: Practical EcommerceWhen the competition for popular keywords on Google Ads and Meta Ads reaches a feverish pitch, marketers can turn to other platforms to find pay-per-performance value. Advertising is a crucial component of ecommerce marketing. Frequently the ads are pay-per-click, pay-per-impression […]
April 28, 2023
Via: CMSWireAccording to a March 2023 Statista report, the global artificial intelligence (AI) market is valued at $142.3 billion dollars. In recent years, the ecommerce industry has undergone a significant transformation, thanks to the rapid advancements in AI and machine learning […]
Technology, Website design and optimization
February 23, 2023
Via: EcommerceBytesGoDaddy launched a new service called Payable Domains that allows small businesses to accept payments just by registering their company’s domain name. A spokesperson for the company told EcommerceBytes GoDaddy was the first company to bundle payment technology with a […]
January 27, 2023
Via: B2B News NetworkBusiness-to-business (B2B) sales come with several challenges. To say that the B2B sales process is complex and time-consuming would be an understatement. Unlike business-to-consumer (B2C) sales, the B2B sales cycle involves multiple senior-level decision-makers. The average order value is typically […]
December 19, 2022
Via: Natalie DunnThe COVID-19 pandemic has boosted the shift to online shopping, especially during the lockdown, while numerous social distancing measures had a disruptive impact on traditional shopping. However, the rise of e-commerce occurred long before the onset of the healthcare crisis. […]
December 16, 2022
Via: EcommerceBytesBigCommerce is laying off workers and cutting costs as it pushes to reach breakeven by the end of 2023. The ecommerce platform will reduce its workforce by approximately 13% across employees and contractors, it announced on Thursday. BigCommerce rival Shopify […]
Advertising & Marketing, Technology
December 2, 2022
Via: Social Media TodayLooking to gear up your TikTok marketing game as we head into the new year? This could help – this week, TikTok has announced the Fall Semester curriculum of its Creative Agency Partnerships (CAP) University program, which aims to ‘teach […]
Advertising & Marketing, Technology
November 7, 2022
Via: CMSWireDigital spending has increased significantly during the first two years of the pandemic. US consumers alone spent $1.7 trillion online, according to Adobe. However, with inflation and the looming recession, how can brands and retailers sustain growth? Prompt, decisive actions […]