Tag: Ecommerce strategy

March 23, 2021

Composable Commerce could be just thing you were looking for to elevate your eCommerce strategy. Find out if it is right for you. Here are the top five considerations for deciding if Composable Commerce will be right for your business. […]

April 4, 2019

Just when marketers solve one problem, another rears its head. Multichannel commerce is presenting marketers with a whole new raft of challenges. Ensuring consistent messaging across many channels is one thing, but doing so while dynamically pricing, generating contextual bundles […]

June 26, 2018

You can add smarts to your experience in one of two main ways: either by adding human intelligence – and with it, a dose of empathy or by adding an automated form of intelligence ‘Work smarter, not harder’ has always […]

June 20, 2018

Successful business communication entails tailoring messages to different types of audiences Not so long ago, digital marketers and influencers used to make bold statements such as Email marketing is the best communication channel and shall continue to dominate for eternity. […]

May 18, 2018

How and where to get human input for your web experiences We live in an age of high online connection, but low interpersonal connection. Even in relatively casual settings, people just don’t chit-chat as much anyone. And this bums me […]

December 21, 2017

The most important trends and innovations across the customer lifecycle to inform your 2018 ecommerce strategy using the RACE planning framework Knowing the key techniques to improve your conversion rates is vital to any ecommerce marketing strategy. We will be […]

October 31, 2017

An easy, visual guide to help you implement AMP for ecommerce to increase conversions E-commerce is all about creating an amazing shopping experience online for the visitor with the intention of getting them to click, convert, and become a customer. […]

May 24, 2016

In 2016, the online retailers who go the extra mile to create a user experience which enhances the purchase process are the ones who are winning. Take, for example, Apple. Being a brand synonymous with products which place user experience […]