Tag: Ecommerce Marketing

May 18, 2018

How and where to get human input for your web experiences We live in an age of high online connection, but low interpersonal connection. Even in relatively casual settings, people just don’t chit-chat as much anyone. And this bums me […]

December 21, 2017

The most important trends and innovations across the customer lifecycle to inform your 2018 ecommerce strategy using the RACE planning framework Knowing the key techniques to improve your conversion rates is vital to any ecommerce marketing strategy. We will be […]

January 8, 2016

If you’re a content team of one, it can certainly be tough to manage everything. From staying on top of best practices, to being ready to newsjack the latest trending article, you need to always be ideating and responsive to […]

June 5, 2015

Video is an integral part of an effective ecommerce marketing strategy. Not only does it lead to higher average order value (AOV) and increased conversions, but a recent study conducted by Animoto revealed that 4x as many consumers would rather […]

May 14, 2015

This is the fourth post in our #SellMore series around Conversion Rate Optimization. We’ve explained why conversion rate is important for ecommerce, how to uncover and optimize your conversion funnel and how to retarget and re-engage those conversions you’re losing […]

May 13, 2015

The world of ecommerce is ever-changing and even the seasoned ecommerce professional can get overwhelmed with the amount of detail. Between managing your site to ensure proper inventory flow to optimizing every page for conversion via A/B testing, there’s a […]

May 8, 2015

Online companies collect large amounts of customer data and it’s often tragically underutilized. User data can be used to personalize communication with your customers and prospects, 74% of whom get frustrated when content isn’t personalized to the interests they have […]

April 17, 2015

CTAs –– or calls-to-action –– are a distinct language used in your site that encourages your visitor to do something, to take a desired action. Most of the time, that desired action is a click taking them to more information. […]

April 2, 2015

In any industry, there are companies that are admired for the way they’ve built their business. When it comes to ecommerce, The Honest Company is one such enterprise from which entrepreneurs and business owners alike can learn valuable best business […]

March 10, 2015

You have great products, a beautiful website design and a smooth checkout process. You’ve also done everything recommended by conversion rate gurus out there to increase your online sales. Yet, does your company have a compelling and recognizable brand experience? […]

February 27, 2015

Consumers are using their phone to check email on a nearly 24-hour cycle. While this certainly gives your brand the opportunity to reach the customer at any point in time, it also presents one major hurdle: standing out. Per a […]

February 11, 2015

On the road to properly scaling your online business, it’s essential to solve for a major business concern: the need for processes. This is true for all roles within an organization, but when it comes to content marketing, setting up […]