Tag: e-commerce

June 23, 2022

Twitter’s partnership with Shopify, whose customer base last year grew from 1.7 million to more than 2 million merchants, gives marketers another tool to support their e-commerce efforts. Those marketers include online merchants, newer digitally native brands or more traditional […]

June 22, 2022

The recent global healthcare crisis has prompted numerous businesses in the U.S. and abroad to reassess the classic business models or face their own demise. Digital technologies are now improving most industries around the world, and companies everywhere are boosting […]

May 20, 2022

Online stores are among the few businesses that have thrived during the COVID-19 pandemic, because people across the globe were forced to live, work and shop remotely. However, life is finally returning to normal—and so are shopping habits. While online […]

April 28, 2022

Digital payments pioneer PayPal once again cut back its growth goals for this year, and beyond, when it reported first-quarter earnings Wednesday. The San Jose-based company told analysts on the earnings conference call that the macroeconomic environment, including inflation, the […]

April 5, 2022

According to Reuters, U.S. consumer spending on e-commerce is estimated to reach a record $1 trillion in 2022, as a result of the switch to online shopping brought on by the COVID-19 pandemic. New research by Adobe Analytics shows that […]

March 9, 2022

Digital retailers are ramping up their social media advertising budgets to pitch products where shoppers gather socially. But brands need to employ automation strategies to replace traditional manual steps and add multi-platform approaches to remain successful, according to a report […]

February 28, 2022

More than two years have passed since the beginning of the COVID-19 pandemic that disrupted the lives of people everywhere. This healthcare crisis changed not only the way people live, work, and have fun, it also altered consumer behavior, forever […]

February 8, 2022

If you’re searching for the opportunity to bounce back from the pandemic and get your brand out there, social media is the name of the game. Two social media giants have seen usage spike significantly. Instagram is a well-established platform […]

February 2, 2022

In a one-two punch to its status as a major global digital payments processor, PayPal delivered disappointing fourth-quarter results Tuesday and a dimmer outlook for new customer and revenue growth this year. The San Jose, California-based company reported fourth-quarter profits […]

January 11, 2022

When things are running smoothly, all eyes are generally on eking additional efficiency, throughput and profitability out of those operations. For example, not long ago many retailers were focused on optimizing their supply chains, squeezing more out of interconnected networks […]

January 6, 2022

Almost two years have passed since the beginning of the COVID-19 pandemic that reshaped life as we know it and disrupted numerous industries. Although vaccines and treatments are now widely available in most countries, new variants of the virus continue […]

December 15, 2021

The pandemic has caused major drops in the figures of retail shopping, predominantly due to the closure of thousands of shops, many of which have never opened again due to bankruptcy. However, this does not mean that people have started […]

December 6, 2021

WPP’s latest moves demonstrate how agency holding companies are beefing up e-commerce capabilities and addressing related issues to meet brand needs as the pandemic continues to accelerate consumers’ e-commerce adoption. The acquisition of CCG will provide WPP with a software […]

September 30, 2021

The COVID-19 pandemic has already disrupted shopping habits around the world and, with the Delta variant infections now surging, retail and e-Commerce are likely to experience new changes by the end of 2021. However, retailers everywhere did manage to profit […]

September 23, 2021

E-commerce companies are paying higher prices for digital advertising after Apple’s privacy update made it harder to track iPhone users and target them with relevant marketing. The rising costs of mobile ads will push online retailers again to find ways […]

September 10, 2021

Tokyo-based Paidy, which has over 200 employees, rates consumer creditworthiness based on its own proprietary technology, underwrites transactions and then guarantees payment to merchants, the release said. Those are the kinds of digital credit services that have been catching on […]

August 30, 2021

2020 brought about a shift to everything digital, as the COVID-19 pandemic swept from country to country, changing shopping behaviors along the way. Online sales may have been the biggest surprise of the year, as lockdowns and social distancing rules […]

August 19, 2021

Online consumers have voted with their fingers what they think of e-commerce websites that provide a poor experience. In exchange for a less than satisfactory buying experience, shoppers are abandoning their digital shopping carts to show their displeasure. Fast — […]

August 18, 2021

The BNPL trend started in Australia and Europe and is catching on in the U.S. too, with a flock of competitors, including Afterpay, Klarna and Affirm all wooing consumers. Because the payment method is generally interest-free, it has become an […]

August 16, 2021

Estimated to be the top retail advertiser this year, the big-box store is looking to lPublicis scores a major piece of new business following a request for proposal process that Walmart marketing chief William White described in a statement as […]