Advertising & Marketing, Technology
March 29, 2021
Via: CMSWireMarketing automation is the process of leveraging software to automate repetitive marketing tasks. Marketers use this software in order to help nurture leads, often through integrations with customer relationship management (CRM) and customer data platform (CDP) software. They also use […]
February 17, 2021
Via: CMSWireThe Digital Experience Platform (DXP) market saw significant investment movement in the early days of 2021. Sitecore announced last month a $1.2 billion “private investment,” something it calls the “largest-ever capital investment in the martech space,” a questionable label whenever […]
July 16, 2018
Via: CMSWireThe rise of the phrase “digital transformation” over the last five years is undeniable. Google Trends data from the last five years worldwide confirm its popularity. While it might sound like such, digital transformation is not just another buzzword, but […]
Advertising & Marketing, Technology
December 6, 2017
Via: Get ElasticDigital commerce is playing a pivotal role in customer experience strategies. The world’s leading research firm, Gartner, recognized that digital commerce is a key way to acquire customers, develop relationships, drive revenue and reduce costs.1 Digital commerce initiatives affect both […]
January 10, 2023
January 10, 2023
January 4, 2023
January 17, 2023
January 17, 2023
January 12, 2023
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