Tag: dxm

November 18, 2019

Gartner analyst Mick MacComascaigh told us four years ago he did not see Salesforce’s lack of a web content management system (web CMS) as a hindrance but added “it would be one heck of an opportunity for Salesforce to have […]

October 29, 2019

Blockchain may be a relatively new technology, but it’s already changing the world around us. A recent survey by Deloitte found that 83% of respondents see compelling use cases for blockchain in 2019, up from 74% in 2018. Marketers too […]

October 3, 2019

Gartner’s Hype Cycle for Digital Marketing and Advertising 2019 finds that marketing teams that ignore the real-time nature of customer behavior and expectations could see “full-scale media crisis.” Maybe but regardless, real-time marketing is no walk in the park because, […]

September 30, 2019

The growth of ecommerce and data-driven digital marketing has leveled the playing field for manufacturers and retailers. Consumer Package Goods (CPG) companies, manufacturers, wholesalers and other B2B companies are finding more opportunities to sell direct to consumers (D2C) than ever […]

September 27, 2019

Microsoft debuted commerce solutions for its Dynamics 365 suite to “transform the retail experience.” Microsoft introduced the solutions — Dynamics 365 Commerce and Dynamics 365 Connected Store — to press and analysts last week in San Francisco. The Dynamics 365 […]

September 26, 2019

CAMBRIDGE, Mass. — A solution to help African farmers prevent grain contamination. An alternative to invasive biopsies to better detect liver diseases. A communication tool to help authorities communicate with citizens when internet and cell service is down in times […]

September 17, 2019

We’re witnessing an unprecedented explosion in digital communication technologies. Facebook, Twitter, TikTok, Snapchat, Slack — the options are practically endless. And yet email — conventionally viewed as a decades-old dinosaur — remains most people’s preferred way to communicate. And it’s […]

September 16, 2019

Content marketing is saturated. We’re all on the hamster wheel busy creating blogs, podcasts, white papers, what have you for our B2B brands. Unfortunately, if you are like most B2B brands, it’s likely a big chunk of this content is […]

September 16, 2019

Artificial intelligence (AI) is here. The technology is already making an impact across many industries. According to IDC, worldwide spending on AI systems is forecast to reach $35.8 billion in 2019 — a 44% increase over 2018. For any company […]

September 11, 2019

From voice-activated devices to in-store kiosks, touchpoints are everywhere, and more are coming. Even traditional signage is going digital, and brands are already seeing results, with digital signage boosting brand awareness by 47.7%. We’ve asked digital marketing experts what digital […]

September 3, 2019

The majority of organizations have a senior customer experience (CX) leader and a centralized CX team in place, according to findings from the Qualtrics XM Institute’s The State of Customer Experience Management 2019 benchmark survey. Is it time for all […]

August 30, 2019

The web has evolved considerably over the past several years, sparking numerous debates over its future. Among those voicing an opinion on the subject is its creator, Sir Tim Berners-Lee, who maintains that “it would be defeatist and unimaginative to […]

August 16, 2019

Some statistics are ubiquitous in marketing circles. Such as the one about half of all new businesses failing within the first five years. (And yes, there is some debate on how true it really is.) But if you think “half” […]

August 15, 2019

Launching a new website is exciting, however, getting caught up in that excitement can cause you to make a number of rookie mistakes along the way. Having a great website is critical to success, especially when you consider that 48% […]

August 13, 2019

When the first software-as-a-service (SaaS) solutions debuted in the late 1990s, the nature of technology businesses fundamentally changed. Before, software came with commitment. People paid dearly in time and money for on-premises systems that they could hardly imagine changing. With […]

August 12, 2019

Delivering exceptional customer experience can result in escalated sales and strengthened loyalty. It’s what every company strives for, so why are so many customers still disappointed? Call it an implementation disconnect: companies tout the latest technologies without focusing enough on […]

June 25, 2019

Decision-making around marketing technology (martech) investments has become more complex than ever. With constant changes in technology options and ever-increasing customer demands, the process of choosing tools that are agile and as spot-on as possible has become a major marketing […]

June 18, 2019

In today’s fast-paced business world, we constantly feel like we need to be juggling several different tasks at once just to stay afloat. Because of this, we’ve become obsessed with finding productivity hacks to help us maximize our time and […]

June 13, 2019

Consumer and B2B brands worldwide face no shortage of opportunities — or obstacles — in their pursuit for maximized customer engagement. Personalization, reaching global audiences and supporting and improving mobile experiences are top priorities for many, and for good reason. […]

June 10, 2019

In the past three global recessions, nearly a fifth of companies didn’t survive. Of those that did, 80% hadn’t regained their pre-recession growth rates for sales and profits three years later. Over two-thirds of CFOs and 59% of economists believe […]