Tag: dxm

January 29, 2021

What now? Marketing leaders currently face that very question for 2021 marketing strategies after a tumultuous 2020 that saw record layoffs, marketing budget cuts and dramatically-shifting buyer habits. 2020, right? How do marketers respond in 2021 which still, let’s all […]

October 21, 2020

Only 10 years ago, artificial intelligence (AI) was just a lofty concept for consumers, appearing in pop culture references or fleeting news stories. Today, it pervades every corner of life, from Siri on our iPhones, to smart home security systems, […]

October 21, 2020

As innovation continues to drive the world forward, companies are constantly on the lookout for ways to reduce menial tasks and replace them with tasks that drive revenue. Developers are some of the key players in streamlining workflows over recent […]

June 29, 2020

COVID-19 has separated the leaders from the laggards when it comes to omnichannel marketing and experiences, according to a report from Gartner. Researchers noted in the April report the world health pandemic has “magnified disparities between omnichannel innovators and those […]

June 2, 2020

Here’s a non-shocker: U.S. marketing spend is falling and will continue to do so. And hundreds of thousands of marketers will be out of jobs. US jobless claims passed the 40 million mark last week, after all. Just how bad […]

June 1, 2020

In the martech world, we’re faced with evolving technologies and strategies every single day. Each “next” thing that appears seems to be fancier, more promising and even, well, sexier than the previous one. But, has this made us lose sight […]

May 28, 2020

Happy 2nd birthday, GDPR. The European Union’s General Data Protection Regulation’s saw its two-year enforcement anniversary date pass by Monday, May 25. By now we’ve heard about the major fines over the past two years. Now the question is what […]

May 14, 2020

Open rates on marketing emails rose over the past four weeks as companies lean toward email to connect with customers, a report from HubSpot found. HubSpot, which provides CRM and marketing automation software, has been running numbers on marketing emails […]

May 7, 2020

Marketing technology (martech) will suffer a “short-term hit rather than a long-term death,” according to Scott Brinker, because of the COVID-19 health pandemic. The crisis will inspire martech firms to further embrace digital operations and digital customer experience, strengthen performance […]

April 16, 2020

Across the United States, enterprise-level manufacturers that have historically focused on traditional retail sales channels are now exploring how they can add a direct-to-customer (DTC) channel to their sales operations. Why? A massive transformation is underway in the selling landscape, […]

February 28, 2020

According to the PwC report, “Experience is Everything: Here’s How to Get It Right,” companies may tout the new technology they’re using to improve CX, but they haven’t focused on — or invested in — the aspects of customer experience […]

February 20, 2020

Marketers by now know machine learning has made an impact on marketing personalization efforts. Machine learning includes personalization use cases in the areas of lookalike modeling, churn analysis, cross-sell/upsell analysis and many others, according to a Forrester report last year […]

February 19, 2020

Sales enablement has seen a steady rise in adoption over the years. According to LinkedIn, less than 20% of organizations reported they were using sales enablement in 2013, but by 2019 over 60% have embraced the strategy. With that in […]

February 12, 2020

Digital marketing is a constant battle trying to understand why consumers make purchase decisions and how to leverage this information to optimize future marketing campaigns. According to Target Marketing Magazine, 25% of B2B companies were using intent data and monitoring […]

January 15, 2020

By now, marketers don’t need any convincing that consumers care about privacy. The proof is in the numbers. A 2019 Factual survey found 53% of Gen Z and 51% of millennials were either “somewhat” or “very” concerned about data privacy. […]

December 20, 2019

What does quality content have to do with the wave of privacy laws that are hitting the market? On the surface they seem like two completely unrelated topics, but bear with me for a minute. Consumer privacy laws like the […]

December 18, 2019

In late October, Google rolled out a lead form extension for its search ad campaigns. Online lead forms remain an important means for businesses to gather preliminary information from customers. In their earliest iteration, lead forms were designed for customers […]

December 13, 2019

Robots are still too impersonal, unsympathetic and clumsy for use when human interaction is required, particularly in the case of customers. While this may change, for now, physical robots are best suited in B2B environments. There are many commercial robots […]

December 5, 2019

We’ve already covered how SMS marketing is making a comeback, as more B2C and B2B brands find success communicating with customers directly through text messaging. But organizations will need to update their outdated strategies to succeed via this medium. That’s […]

November 20, 2019

CMOs had better get accustomed to implementing artificial intelligence (AI) or machine learning into their marketing toolkits. According to the CMO Survey released earlier this year, CMOs said their marketing team’s AI implementations were likely to almost triple over the […]