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Tag: dxm


Advertising & Marketing, Technology

What’s the Right Path for Your 2021 Marketing Strategy?

January 29, 2021

Via: CMSWire

What now? Marketing leaders currently face that very question for 2021 marketing strategies after a tumultuous 2020 that saw record layoffs, marketing budget cuts and dramatically-shifting buyer habits. 2020, right? How do marketers respond in 2021 which still, let’s all […]


Platforms, Technology

How Businesses Can Benefit from Web Browser Automation

October 21, 2020

Via: CMSWire

As innovation continues to drive the world forward, companies are constantly on the lookout for ways to reduce menial tasks and replace them with tasks that drive revenue. Developers are some of the key players in streamlining workflows over recent […]


Analytics & Data, Platforms, Technology

How to Sell Customers on the Benefits of AI-Powered Customer Support

October 21, 2020

Via: CMSWire

Only 10 years ago, artificial intelligence (AI) was just a lofty concept for consumers, appearing in pop culture references or fleeting news stories. Today, it pervades every corner of life, from Siri on our iPhones, to smart home security systems, […]


Advertising & Marketing, Technology

5 Considerations for Your Omnichannel Marketing Strategy

June 29, 2020

Via: CMSWire

COVID-19 has separated the leaders from the laggards when it comes to omnichannel marketing and experiences, according to a report from Gartner. Researchers noted in the April report the world health pandemic has “magnified disparities between omnichannel innovators and those […]


Advertising & Marketing, Technology

How 3 CMOs Grapple With Budget Changes Due to COVID-19

June 2, 2020

Via: CMSWire

Here’s a non-shocker: U.S. marketing spend is falling and will continue to do so. And hundreds of thousands of marketers will be out of jobs. US jobless claims passed the 40 million mark last week, after all. Just how bad […]


Advertising & Marketing, Technology

Data Management May Sound Boring But It’s Crucial for Marketing Success

June 1, 2020

Via: CMSWire

In the martech world, we’re faced with evolving technologies and strategies every single day. Each “next” thing that appears seems to be fancier, more promising and even, well, sexier than the previous one. But, has this made us lose sight […]


Advertising & Marketing, Technology

2 Years Later: How Has GDPR Affected Your Marketing?

May 28, 2020

Via: CMSWire

Happy 2nd birthday, GDPR. The European Union’s General Data Protection Regulation’s saw its two-year enforcement anniversary date pass by Monday, May 25. By now we’ve heard about the major fines over the past two years. Now the question is what […]


Advertising & Marketing, Technology

Why Are Marketing Email Open Rates Increasing?

May 14, 2020

Via: CMSWire

Open rates on marketing emails rose over the past four weeks as companies lean toward email to connect with customers, a report from HubSpot found. HubSpot, which provides CRM and marketing automation software, has been running numbers on marketing emails […]


Advertising & Marketing, Technology

Will Marketing Technology Tailwinds Help Power Through the COVID-19 Crisis?

May 7, 2020

Via: CMSWire

Marketing technology (martech) will suffer a “short-term hit rather than a long-term death,” according to Scott Brinker, because of the COVID-19 health pandemic. The crisis will inspire martech firms to further embrace digital operations and digital customer experience, strengthen performance […]


Advertising & Marketing, Technology

Is it Time for Your Brand to Add a Direct to Consumer Channel?

April 16, 2020

Via: CMSWire

Across the United States, enterprise-level manufacturers that have historically focused on traditional retail sales channels are now exploring how they can add a direct-to-customer (DTC) channel to their sales operations. Why? A massive transformation is underway in the selling landscape, […]


News

Are Brands Delivering What Customers Really Want?

February 28, 2020

Via: CMSWire

According to the PwC report, “Experience is Everything: Here’s How to Get It Right,” companies may tout the new technology they’re using to improve CX, but they haven’t focused on — or invested in — the aspects of customer experience […]


Advertising & Marketing, Technology

What Is Machine Learning’s Impact on Marketing Personalization?

February 20, 2020

Via: CMSWire

Marketers by now know machine learning has made an impact on marketing personalization efforts. Machine learning includes personalization use cases in the areas of lookalike modeling, churn analysis, cross-sell/upsell analysis and many others, according to a Forrester report last year […]


Advertising & Marketing, Technology

Is Content Marketing the Key to Sales Enablement?

February 19, 2020

Via: CMSWire

Sales enablement has seen a steady rise in adoption over the years. According to LinkedIn, less than 20% of organizations reported they were using sales enablement in 2013, but by 2019 over 60% have embraced the strategy. With that in […]


Advertising & Marketing, Technology

How Marketers Can Use Intent Data

February 12, 2020

Via: CMSWire

Digital marketing is a constant battle trying to understand why consumers make purchase decisions and how to leverage this information to optimize future marketing campaigns. According to Target Marketing Magazine, 25% of B2B companies were using intent data and monitoring […]


News

Why Marketers Should Be Leaders With Customer Data Privacy

January 15, 2020

Via: CMSWire

By now, marketers don’t need any convincing that consumers care about privacy. The proof is in the numbers. A 2019 Factual survey found 53% of Gen Z and 51% of millennials were either “somewhat” or “very” concerned about data privacy. […]


Advertising & Marketing, Technology

Navigating Privacy Laws in 2020: Invest in Quality Content

December 20, 2019

Via: CMSWire

What does quality content have to do with the wave of privacy laws that are hitting the market? On the surface they seem like two completely unrelated topics, but bear with me for a minute. Consumer privacy laws like the […]


Analytics & Data, Technology

An Introduction to Google Search Ads Lead Forms

December 18, 2019

Via: CMSWire

In late October, Google rolled out a lead form extension for its search ad campaigns. Online lead forms remain an important means for businesses to gather preliminary information from customers. In their earliest iteration, lead forms were designed for customers […]


News

Are Robots Ready for Prime Time?

December 13, 2019

Via: CMSWire

Robots are still too impersonal, unsympathetic and clumsy for use when human interaction is required, particularly in the case of customers. While this may change, for now, physical robots are best suited in B2B environments. There are many commercial robots […]


Mobile Commerce, Mobile Marketing

SMS Marketing: 5 Things You Should Be Doing and 3 Things You Should Avoid

December 5, 2019

Via: CMSWire

We’ve already covered how SMS marketing is making a comeback, as more B2C and B2B brands find success communicating with customers directly through text messaging. But organizations will need to update their outdated strategies to succeed via this medium. That’s […]


News

CMOs Share AI Implementation Successes and Challenges

November 20, 2019

Via: CMSWire

CMOs had better get accustomed to implementing artificial intelligence (AI) or machine learning into their marketing toolkits. According to the CMO Survey released earlier this year, CMOs said their marketing team’s AI implementations were likely to almost triple over the […]