Top

Snapchat Announces New Round of Layoffs, Affecting 500 Roles

Twitch launches annual recap with new game, marketing push

Marketing can’t just be diverse–it has to be diverse-first

TikTok Says That Users Are Now Spending Half Their Time in the App Watching Minute+ Long Clips...

AppsFlyer's latest Performance Index shows impact of economic downturn on mobile advertising...

Tag: dx testing

Why User Testing Isn’t a Nice-to-Have, It’s a Must-Have

Analytics & Data, Technology

Why User Testing Isn’t a Nice-to-Have, It’s a Must-Have

April 21, 2017

Via: CMSWire

Making assumptions can be the downfall of many a marketer. Think about it: how often have you conducted user research without actually talking to real people? All too often, we use data to infer what users want without ever asking […]