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Tag: DSP


Advertising & Marketing, Technology

Demand-side Platforms Automate Ecommerce Ads

May 1, 2023

Via: Practical Ecommerce

When the competition for popular keywords on Google Ads and Meta Ads reaches a feverish pitch, marketers can turn to other platforms to find pay-per-performance value. Advertising is a crucial component of ecommerce marketing. Frequently the ads are pay-per-click, pay-per-impression […]


Mobile Marketing

Headway Digital Releases MoBrain 2.0 Marketing Platform

February 25, 2015

Via: itCurated

Global programmatic media company Headway Digital will release its MoBrain 2.0 mobile marketing platform at next week’s Mobile World Congress in Barcelona, updating its 2014 version of the software with new functionality. MoBrain 2.0 combines a demand-side platform with a […]