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Tag: Disney


News

Disney ties mood to messaging with contextual ads amid ad-tech roll-out

January 11, 2024

Via: Marketing Dive

Now in its fourth year, the Disney Tech & Data Showcase helps set the tone for what advertisers can expect from the media giant in advance of its upfront presentation later this year. This week’s presentation, made at the Consumer […]


News

Amazon makes key hire to lead Prime Video’s advertising expansion

January 5, 2024

Via: Marketing Dive

Amazon has snapped up a media veteran with established know-how in designing an ad business for the streaming age. Helfand played an important role in building out Hulu’s offerings, later translating that experience to other corners of Disney’s empire like […]


Advertising & Marketing, Technology

Use the Force … for Customer Experience and Marketing

September 30, 2022

Via: CMSWire

It’s another month, and another new entry (Andor) in the Star Wars franchise. And while I enjoy light saber battles and Yoda-isms as much as the next person, as a researcher I’m even more intrigued about what lessons we can […]


Mobile Commerce, Mobile Marketing

Twitter Announces the Best Brand Tweets, Handles and Campaigns of 2021

December 7, 2021

Via: Social Media Today

Twitter has announced the winners of its #BestOfTweets Awards for 2021, which includes a combination of statistic-based a peer-voted awards, across a range of categories, recognizing the most outstanding brand tweets and handles of the year, The big winner of […]


Platforms, Technology

Disney Partners With Amazon And Microsoft To Expand Its Digital Movie Service

September 9, 2015

Via: itCurated

Despite its name, Disney Movies Anywhere, the studio’s cloud-based digital movie service, hasn’t really been available anywhere you want to watch its titles. But today, that’s beginning to change. The company is expanding support for the service to additional platforms […]