Tag: digital

August 29, 2022

B2B sales have gone digital, according to McKinsey. The research firm called B2B digital sales “the next normal,” with more than three-quarters of buyers and sellers saying they prefer digital self-service and remote human engagement over face-to-face interactions. Interestingly, this […]

June 7, 2021

Digital has become too much about the creation and collection of content and data. We are flooding the present with so much content that we are diminishing our critical abilities to think, plan and design for the long term. “I […]

December 7, 2020

The customer loyalty market is in a state of flux. While physical cards decline amidst low-contact social distancing, notifications and emails from my favourite brands are more targeted (and appealing!) than ever. With marketing budgets tightening, customer engagement is a […]

November 19, 2020

Digital adoption had been on an upward trajectory for years. Then 2020 happened. Just about every type of business scrambled to establish new digital capabilities for engaging with customers, partners and employees. For many, digital acceleration was a matter of […]

September 23, 2020

When it comes to the internet browser, Google Chrome, with its extensive list of extensions is the indisputable chart-topper. From simple theme-based to technical coding-related, the extension list in chrome is practically endless. This extension-packed list also boasts a wide […]

September 4, 2020

Fueled by the ongoing pandemic, consumers are now more rapidly embracing the use of digital wallets and are buying digital gift cards for personal use. Branded payments provider Blackhawk Network released its 2020 Multinational Branded Pay report in July. The […]

October 2, 2019

Sorry marketers — today’s customers are over your cute jingles. While a fun theme song and a cartoon mascot were enough to sell breakfast cereal to millennials when they were kids, the grown-up version of this digital generation expects companies […]

May 10, 2019

This week has seen a number of big digital and marketing stories in the headlines. We’ve taken a look at some of the biggest, including new findings that show only 4% trust information shared by celebrity influencers, bloggers and vloggers. […]

October 10, 2018

In a highly-competitive e-commerce landscape, choosing the right platform to power your storefront is paramount to success. It helps you create a great website, the reliable mainstay of your operations, and put the best face of your brand forward. The […]

June 5, 2018

Despite a proven track record of successful application in the field of marketing, many marketers are still not utilizing Machine Learning. According to a recent MIT study, 73% of companies believe that machine learning can increase customer satisfaction. Yet, the […]

April 9, 2018

The impact eCommerce has had on sales and operations planning (S&OP) is monumental. Customers are more empowered now than ever, and they expect their products to be delivered whenever, however, and wherever they want. The result of these heightened expectations […]

March 7, 2018

Visibility is a hot topic in supply chain circles today, and depending on the audience, some readers might immediately think of customer visibility or planning visibility. However, visibility into supply execution would serve many organizations better in the long run, […]

February 3, 2017

Wireless, telecom and pay TV — including cable, satellite and Internet services — are all on a growth trajectory, but each company is taking a different path. That means comparing them will be more difficult going forward. In the past, […]

January 30, 2017

Native advertising has been a broad and somewhat murky category—encompassing everything from advertorials to bespoke, custom units to content recommendation widgets and rewarded video ads that typically run inside mobile games—but 2017 will be the year that some clarity emerges, […]

January 10, 2017

The idea of targeted Facebook ads is to reach very specific groups of people who are more likely to become customers of your business. For local businesses, this is especially important, because their target markets are local as well. If […]

December 23, 2016

A platform-based business model is fundamental to any digital business strategy, as it drives the innovation model, creates an environment for collaboration, and enables ecosystem-value creation. It is incumbent on CIOs to lead delivery of the right platform business model […]

November 15, 2016

We estimate the world economy must generate US$33 trillion in savings through more productive use of food, water, energy, metals, and generated waste to keep up with resource demand during this period. Digital technologies can create an estimated $1.9 trillion […]

October 28, 2016

With Halloween right around the corner, Pokémon Go will be celebrating the occasion with a global in-game event that brings with it increased Pokémon encounter rates, and a boatload of candy. From Oct 26 to Nov 1, Niantic will boost […]

October 27, 2016

Slack took workplace conversation by storm, and after Facebook just released its take on the concept, now Microsoft is looking to for its own piece of the market. A report by MSPoweruser suggests that the company is set to unveil […]

September 23, 2016

Eloquii CEO Mariah Chase challenges retailers at the WWD Digital Forum to think about what’s next, not just about what’s now. When Eloquii CEO Mariah Chase is asked about what’s next in online retail, she sees the industry taking a […]