Tag: digital transformation

November 10, 2022

OSF Digital, a provider of digital transformation service and a Salesforce partner offering consultancy, configuration, design and development, has announced the acquisition of Oegen, a U.K.-based Salesforce consulting firm. Company officials said the acquisition will allow the expansion of a […]

September 7, 2022

Turning insights into actionable strategies is always challenging, and not even the best-prepared organizations are immune from roadblocks. Even when organizations strategically collect only the right data and avoid data overload, they can still encounter problems in the analysis stage. […]

August 31, 2022

After spending three days at the Gartner Data & Analytics Summit in Orlando, Fla., it’s time to share the highlights of the conference. It was a packed house, with 5,400 attendees and this journalist’s first return to a live event […]

May 13, 2022

Do your customers trust you? Do they trust what you are doing with your personal data? Do they trust you to fulfill promises in sales pitches, advertisements and general brand messaging? Do they trust you to effectively and ethically implement […]

January 20, 2022

As we say goodbye to 2021, new trends are taking shape to inform media strategy in the new year, poised to influence everything from audiences to investments and technology platforms. With consumer buying, economics and technology evolving, here are the […]

September 14, 2021

Companies have many reasons for prioritizing digital transformation initiatives. While operational efficiency and streamlining of processes are clear benefits, improving the customer experience is the most outward facing and even internally visible because of things like customer complaints, lackluster sales […]

September 7, 2021

Although the terms “customer loyalty” and “customer retention” are often used interchangeably, they actually refer to two different things. Customer loyalty refers to customers who have decided to continue to do business with a brand as a preference over that […]

May 18, 2021

Google Cloud and PayPal have announced they are expanding their relationship to further accelerate PayPal’s digital transformation and evolving customer needs. Under this partnership, Google Cloud will provide both infrastructure and analytics capabilities to support PayPal’s growth, in an effort […]

March 26, 2021

Of course, challenges relating to digital transformation are not unique to the financial sector. As in many industries, COVID-19 was another resounding wake-up call for the financial industry in terms of digitalization. In this blog, I will be making my […]

March 17, 2021

In today’s fast-paced marketplace, shorter product life cycles, extreme competition, extensive unpredictability and demanding customers are among the factors compelling companies everywhere to become highly responsive to change. Because change is the new normal and business reality regardless of which […]

January 4, 2021

A number of digital transformation trends have become established as we enter the new year. It is clear, for example, that many people will continue to work from home for the foreseeable future, and that a large portion of them […]

December 30, 2020

There’s been an interesting shift in digital transformation and how enterprises are developing strategies over the past year. Like all other areas of technology, COVID-19 and its impact over the past 12 months has profoundly changed the way enterprise leaders […]

June 4, 2020

When you think of a corporate hero, artificial intelligence (AI) probably isn’t the first knight in shining armor you think of. Yet, AI’s ability to simplify tasks traditionally handled by a human has made it a predominant component of corporations’ […]

May 20, 2020

We all know the old saying “if you fail to plan, you are planning to fail”, but when it comes to digital marketing, this really is the case. It has never been more important than it is now to create […]

May 19, 2020

Growing a recognizable brand while remaining cost-efficient are two key imperatives for businesses as they continue to transform their organizations digitally. Procuring software through digital channels and online solutions is increasingly popular as a way to keep pace with these […]

March 2, 2020

In this digital era we live in, the integration of live events and social media has proven to be a marketing strategy with high ROI The events industry generates $ 1.5 trillion annually around the globe. In this digital era […]

February 21, 2020

Shortcomings in organizational culture are one of the main impediments to company success in the digital age, according to a recent McKinsey survey of global executives. The survey highlighted three digital-culture deficiencies: functional and departmental silos, a fear of taking […]

February 17, 2020

The way the world has evolved over the past decade is nothing short of remarkable, much of which we can contribute to digitalization. Brands and their consumers are engaged in a digital marketplace that is personal, responsive, and collaborative. This […]

February 13, 2020

It’s hard to avoid the phrase “digital transformation” in technology articles these days. The thing is we’ve been in the digital age for at least 40 years. Companies have been transforming with the use of digital technology for a long […]

February 10, 2020

Digital transformation comes up frequently in the conversations I have with CIOs. And what I’ve heard, time and again, is that they need to resolve the challenges associated with managing people and processes before digital transformation can ever succeed. However, once […]