Tag: digital technology

Advertising & Marketing, Technology

Are you exploiting the 5Is of online marketing?

March 4, 2020

Via: Smart Insights

The 5Is model from Forrester can help to structure your digital marketing Forrester is a well-established market research company focusing on business applications of digital technology and media and over the years, the team from Forrester have developed a number […]

Advertising & Marketing, Technology

“Alexa, What Will Be Your Impact On E-Commerce?”

March 30, 2018

Via: DigitalistMag

Technology: First we held it, then we wore it. And now? We don’t even need to touch it. Voice-activated technology is here, and it’s influencing every facet of our lives. Gone are the days of wishing that life came with […]


Physical Stores Still Relevant Despite Rise in E-Commerce

May 11, 2017

Via: DigitalistMag

Retail is evolving quickly and there are many predictions about the store of the future. Some suggest the death of the brick-and-mortar model; others talk about a world where there is no checkout, no queuing – a world so smart […]

Platforms, Technology

5 Ways Live Streaming Will Change The Way We See The World

September 21, 2015

Via: itCurated

Digital marketing is complicated. There are far too many metrics to measure, and technology advancements are rapid. One of the biggest trends happening now is live streaming. Live streaming is anything but new, but since the launch of Meerkat, Periscope, […]