Tag: digital strategy

September 29, 2022

Snapchat continues to lean into sports coverage, as it looks for ways to expand its reach and resonance, announcing a new deal with European Football League LaLiga, which will see Snap host exclusive content, weekly highlights, historic archives, top goals […]

September 29, 2022

LinkedIn has announced some new ad tools to help you maximize your LinkedIn campaigns, including Document Ads, offline conversion data integration, and a new Media Library for storing and sourcing ad content. First off, on Document Ads – as it […]

September 13, 2022

Halloween is coming (10/31), and Snapchat has today provided some new insights into the value of the app for connecting with Halloween shoppers, and boosting Halloween promotions at the right time, and in the right way, via its various ad […]

September 6, 2022

Meta is on a mission to provide a better platform for creators to build an audience, and monetize that attention, in the hopes that this will see them increase their reliance on its apps and tools, and keep them posting […]

August 25, 2022

Looking to get a better handle on LinkedIn, and how its algorithms surface certain content in different forms? Today, LinkedIn has shared a new overview of how it’s refining its search and discovery elements, with its search algorithm now putting […]

August 24, 2022

Video is the key focus for Instagram right now, with platform chief Adam Mosseri repeatedly noting that video engagement is growing, and that it needs to lean into that trend in order to best serve its users. But how significant […]

August 11, 2022

LinkedIn has announced some new updates to help facilitate more discovery and engagement in the app, including a new ‘Discover’ feed, more contextual info on job listings and updates for groups. Each of these updates has some level of functional […]

June 21, 2022

YouTube’s celebrating 15 years of activity in the Asia Pacific region, with a new overview of its key achievements and app milestones for APAC users. After first launching its localized version of YouTube in APAC in 2007, YouTube has launched […]

June 20, 2022

Twitter has announced that it’s holding its ‘Innovators’ agency awards program once again in 2022, which celebrates best-in-class media planning and promotions among its global agency partners. Originally launched in 2019, Twitter’s Innovators Awards provide an opportunity to showcase the […]

June 7, 2022

It’s been in testing for the last few months, and today, Instagram has officially launched its new option to pin posts on your profile, providing another option to control your IG profile display. As you can see in this example, […]

May 25, 2022

With economic activity gradually ramping up as we move through the pandemic, that’ll also spark a new push for increased recruitment activity, in order to cater to increasing demand. But another side-effect of the pandemic has been the broader shift […]

April 27, 2022

Getting users to click on your promotion is one thing, but how you get them to take the next action is the real key to conversion, and in this respect, your landing pages play a critical role, and you need […]

April 20, 2022

As Meta continues its push into VR, as part of its broader metaverse shift, gaming will be a key connective element, with the trends and habits established among burgeoning gaming culture set to play a critical role in ushering in […]

April 7, 2022

Google’s looking to provide more ways to find exactly what you’re looking for in visual search queries, with a new ‘multisearch’ option that will enable users to combine visual and text parameters to expand their Search results. As you can […]

April 6, 2022

As it works to maximize its revenue opportunities, TikTok’s launching a new educational initiative in order to help marketers better understand and utilize the various platform features to reach and engage the TikTok audience. Called Creative Agency Partnerships (CAP) University, […]

March 22, 2022

As part of its continued focus on expanding its eCommerce listings, Instagram will now allow all users to tag products in their IG posts, starting with users in the US. Originally only available to approved creators, Instagram is now giving […]

March 21, 2022

Google has added a new way to help support minority-owned publishers, with the capacity to select ad placements on Latino and Women-owned publisher websites for Display & Video 360 campaigns. The options expand upon Google’s multicultural inventory indicators, which it […]

March 21, 2022

This could be interesting – Instagram’s currently testing a new ‘Scheduled’ sticker for Stories, which provides another way to promote your upcoming events. As you can see in these images, posted by app researcher Ahmed Ghanem, the new ‘Scheduled’ sticker […]

February 23, 2022

LinkedIn is leaning into the rising popularity of podcasts with the launch of its new ‘LinkedIn Podcast Network’ where it will host a range of shows focused on key professional trends, created by both internal staff and external experts. As […]

February 7, 2022

What’s the most annoying ‘growth hack’ that you see on Twitter? Overuse of hashtags? Directly asking for likes and retweets? Profiles noting that they ‘follow back’? We recently put the question to the SMT community to glean some more insight […]