Advertising & Marketing, Technology
May 12, 2023
Via: CMSWireIn this special edition of CX Decoded, recorded live at the JW Marriott in Austin, Texas this week during the CMSWire CONNECT Conference, CX Decoded hosted Karna Crawford, a distinguished marketing and digital strategy leader with a proven track record […]
Mobile Commerce, Mobile Marketing
February 21, 2023
Via: Social Media TodayThis could be handy – TikTok has added a new element to its Creative Center which highlights how popular specific products are in the app, based on the amount of ads posted that feature the item, along with impressions, view-through […]
Mobile Commerce, Mobile Marketing
February 15, 2023
Via: Social Media TodaySnapchat is taking its AR activations to the next level, with the addition of ray tracing in its Lens Studio, which enhances the realism of AR experiences by simulating reflected light on digital objects. It’s fairly subtle in this example, […]
February 6, 2023
Via: Social Media TodayPinterest has posted its Q4 and full-year earnings for 2022, showing steady increases in both users and revenue, as it continues to build out its various offerings. First off, on users, Pinterest added five million more active users – most […]
January 31, 2023
Via: Social Media TodayAfter going through a brief boom period a couple of years back, where every social platform was looking to add in newsletter features, the option has cooled somewhat in recent months, with most now scaling back their newsletter creation options. […]
January 31, 2023
Via: Social Media TodayTikTok’s looking to help creators get a better understanding of their video performance, and the specific elements that work in each clip, with a new Video Insights analytics element, now available within the Reporting section of TikTok Ads Manager. As […]
Mobile Commerce, Mobile Marketing
January 31, 2023
Via: Social Media TodayWith Super Bowl LVII fast approaching, YouTube has today launched its AdBlitz hub, which is where it will host all of the Super Bowl ads and promotions, providing easier insight into how different brands are approaching their campaigns. As per […]
January 20, 2023
Via: Social Media TodayAmid growing frustration among YouTube creators in regards to the platform’s most recent policy update, YouTube has provided updates on two key developments on this front, with the next stage for its display of timestamps for Community Guidelines violations, and […]
Advertising & Marketing, Technology
January 3, 2023
Via: Social Media TodayAs we begin the new year, many social media managers will be looking to refine and update their process, in order to tap into the latest trends and tools, and ensure that they’re maximizing their online marketing efforts. To help […]
December 28, 2022
Via: Social Media Today2022 was a mixed year for Instagram, with the platform reaching a new milestone in monthly active users (2 billion), while also repeatedly copying TikTok and seemingly losing its own identity, at least to some degree, in the process. The […]
Mobile Commerce, Mobile Marketing
December 7, 2022
Via: Social Media TodayThis could be a very handy option for social media managers – Meta is currently rolling out the capacity to run ads on Facebook and Instagram that target your Instagram followers. As you can see in this image, shared by […]
Advertising & Marketing, Technology
December 2, 2022
Via: Social Media TodayLooking to gear up your TikTok marketing game as we head into the new year? This could help – this week, TikTok has announced the Fall Semester curriculum of its Creative Agency Partnerships (CAP) University program, which aims to ‘teach […]
Mobile Commerce, Mobile Marketing
November 21, 2022
Via: Social Media TodayWith AR set to become a much bigger focus over the next few years, it’s important for all brands to consider the potential for their marketing and promotional efforts, with 3D digital initiatives set to change the game, in many […]
Mobile Commerce, Mobile Marketing
November 8, 2022
Via: Social Media TodayWith LinkedIn engagement at record highs, now may be a good time to reconsider your LinkedIn content strategy, in order to tap into new growth opportunities, and maximize your presence in the app. Which is where this new guide comes […]
November 7, 2022
Via: Social Media TodayPinterest has launched a new ad campaign in which it’s pitching itself as the ideal complement to your Christmas gift-giving process, with people’s Pin boards, or even the latest trends, providing great inspiration for great Christmas gifts. As explained by […]
October 20, 2022
Via: Social Media TodayFacebook is holding its sixth annual Communities Summit event today, which brings together group admins and internal experts to discuss the latest group tools, tips and more. And as always, Facebook has also announced a range of new groups features […]
October 19, 2022
Via: Social Media TodayIt was spotted in the back-end code of the app a few weeks back, and now, Instagram has launched a live test of native scheduling in the app, with a limited group of users for now, but likely to be […]
Mobile Commerce, Mobile Marketing
October 12, 2022
Via: Social Media TodayYouTube has rolled out a refresh of the YouTube Studio app on mobile, with makes it a little easier to see all the key insights and data points on the front page of the app. As you can see in […]
Mobile Commerce, Mobile Marketing
October 11, 2022
Via: Social Media TodaySnapchat’s taking an interesting approach to Halloween this year, by enabling users to not only try on potential Halloween costumes via AR in the app, but also, to purchase any outfit that they’ve digitally tried on direct from the display. […]
September 29, 2022
Via: Social Media TodayIt’s not going ‘full TikTok’, but Twitter is looking to lean into emerging video consumption trends, with two new updates designed to improve the Twitter video experience – and ideally, get people spending more time in the app. First off, […]