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Tag: digital strategy


Apps & Sites, Mobile Commerce

LinkedIn Adds New Newsletter Showcase Tools to Help Users Tap Into Newsletter Growth

January 31, 2023

Via: Social Media Today

After going through a brief boom period a couple of years back, where every social platform was looking to add in newsletter features, the option has cooled somewhat in recent months, with most now scaling back their newsletter creation options. […]


Apps & Sites, Mobile Commerce

TikTok Adds New Video Insights Element to Dig Deeper into Content Trends

January 31, 2023

Via: Social Media Today

TikTok’s looking to help creators get a better understanding of their video performance, and the specific elements that work in each clip, with a new Video Insights analytics element, now available within the Reporting section of TikTok Ads Manager. As […]


Mobile Commerce, Mobile Marketing

YouTube Launches its Super Bowl Ad Showcase for 2023

January 31, 2023

Via: Social Media Today

With Super Bowl LVII fast approaching, YouTube has today launched its AdBlitz hub, which is where it will host all of the Super Bowl ads and promotions, providing easier insight into how different brands are approaching their campaigns. As per […]


Apps & Sites, Mobile Commerce

YouTube Will Provide More Context on Policy Violations with Two Coming Updates

January 20, 2023

Via: Social Media Today

Amid growing frustration among YouTube creators in regards to the platform’s most recent policy update, YouTube has provided updates on two key developments on this front, with the next stage for its display of timestamps for Community Guidelines violations, and […]


Advertising & Marketing, Technology

Planning for 2023 – Defining Your Brand and Content Mission

January 3, 2023

Via: Social Media Today

As we begin the new year, many social media managers will be looking to refine and update their process, in order to tap into the latest trends and tools, and ensure that they’re maximizing their online marketing efforts. To help […]


Apps & Sites, Mobile Commerce

Instagram Chief Outlines Key Areas of Focus for the App in 2023

December 28, 2022

Via: Social Media Today

2022 was a mixed year for Instagram, with the platform reaching a new milestone in monthly active users (2 billion), while also repeatedly copying TikTok and seemingly losing its own identity, at least to some degree, in the process. The […]


Mobile Commerce, Mobile Marketing

Meta Adds Instagram Audience Targeting for Facebook and IG Ads

December 7, 2022

Via: Social Media Today

This could be a very handy option for social media managers – Meta is currently rolling out the capacity to run ads on Facebook and Instagram that target your Instagram followers. As you can see in this image, shared by […]


Advertising & Marketing, Technology

TikTok Announces Updated CAP University Marketing Education Course

December 2, 2022

Via: Social Media Today

Looking to gear up your TikTok marketing game as we head into the new year? This could help – this week, TikTok has announced the Fall Semester curriculum of its Creative Agency Partnerships (CAP) University program, which aims to ‘teach […]


Mobile Commerce, Mobile Marketing

Snap Highlights the Rising Potential of AR for Marketing in New Report

November 21, 2022

Via: Social Media Today

With AR set to become a much bigger focus over the next few years, it’s important for all brands to consider the potential for their marketing and promotional efforts, with 3D digital initiatives set to change the game, in many […]


Mobile Commerce, Mobile Marketing

LinkedIn Shares Key Best Practices to Help Build Your Presence in the App

November 8, 2022

Via: Social Media Today

With LinkedIn engagement at record highs, now may be a good time to reconsider your LinkedIn content strategy, in order to tap into new growth opportunities, and maximize your presence in the app. Which is where this new guide comes […]


Apps & Sites, Mobile Commerce

Pinterest Pitches Itself as the Ultimate Christmas Gift-Discovery Platform in New Campaign

November 7, 2022

Via: Social Media Today

Pinterest has launched a new ad campaign in which it’s pitching itself as the ideal complement to your Christmas gift-giving process, with people’s Pin boards, or even the latest trends, providing great inspiration for great Christmas gifts. As explained by […]


Apps & Sites, Mobile Commerce

Meta Announces New Tools for Facebook Groups at Communities Summit 2022

October 20, 2022

Via: Social Media Today

Facebook is holding its sixth annual Communities Summit event today, which brings together group admins and internal experts to discuss the latest group tools, tips and more. And as always, Facebook has also announced a range of new groups features […]


Apps & Sites, Mobile Commerce

Instagram Launches Live Test of Native Post Scheduling in the App

October 19, 2022

Via: Social Media Today

It was spotted in the back-end code of the app a few weeks back, and now, Instagram has launched a live test of native scheduling in the app, with a limited group of users for now, but likely to be […]


Mobile Commerce, Mobile Marketing

YouTube Rolls Out Updated Analytics UI in YouTube Studio App

October 12, 2022

Via: Social Media Today

YouTube has rolled out a refresh of the YouTube Studio app on mobile, with makes it a little easier to see all the key insights and data points on the front page of the app. As you can see in […]


Mobile Commerce, Mobile Marketing

Snapchat Unveils AR-to-Purchase Activation for Halloween Costumes

October 11, 2022

Via: Social Media Today

Snapchat’s taking an interesting approach to Halloween this year, by enabling users to not only try on potential Halloween costumes via AR in the app, but also, to purchase any outfit that they’ve digitally tried on direct from the display. […]


Apps & Sites, Mobile Commerce

Twitter Leans into Emerging Video Trends with New Video Showcase Elements

September 29, 2022

Via: Social Media Today

It’s not going ‘full TikTok’, but Twitter is looking to lean into emerging video consumption trends, with two new updates designed to improve the Twitter video experience – and ideally, get people spending more time in the app. First off, […]


Mobile Commerce, Mobile Marketing

Snapchat Announces New Content Deal with LaLiga, as it Seeks Ways to Attract Older Users

September 29, 2022

Via: Social Media Today

Snapchat continues to lean into sports coverage, as it looks for ways to expand its reach and resonance, announcing a new deal with European Football League LaLiga, which will see Snap host exclusive content, weekly highlights, historic archives, top goals […]


Analytics & Data

LinkedIn Launches ‘Document Ads’, Offline Conversion Data Integration and More

September 29, 2022

Via: Social Media Today

LinkedIn has announced some new ad tools to help you maximize your LinkedIn campaigns, including Document Ads, offline conversion data integration, and a new Media Library for storing and sourcing ad content. First off, on Document Ads – as it […]


Mobile Commerce, Mobile Marketing

Snapchat Shares New Insights to Assist in Your Halloween Campaign Planning [Infographic]

September 13, 2022

Via: Social Media Today

Halloween is coming (10/31), and Snapchat has today provided some new insights into the value of the app for connecting with Halloween shoppers, and boosting Halloween promotions at the right time, and in the right way, via its various ad […]


Mobile Commerce, Mobile Marketing

Meta Launches ‘Creators of Tomorrow’ Initiative to Highlight Emerging Digital Artists

September 6, 2022

Via: Social Media Today

Meta is on a mission to provide a better platform for creators to build an audience, and monetize that attention, in the hopes that this will see them increase their reliance on its apps and tools, and keep them posting […]