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Tag: digital platforms


Advertising & Marketing, Technology

Google Outlines New Personalized Ad Targeting Options for Display and Video 360 Campaigns

October 12, 2022

Via: Social Media Today

As digital platforms work to find new, privacy-safe solutions for ad targeting, in line with rising consumer expectations, Google has developed a new process for Display and Video 360 campaigns which will facilitate personalized ad targeting on selected websites, where […]


Editorial

What Sort of Changes Is the World of Ecommerce Experiencing?

October 29, 2021

Via: Neal Mitchell

It has become evident to the world that the e-commerce industry is growing exponentially. Companies, big and small, are closing down their stores and dedicating all their resources to online shopping. Some companies have decided to walk a different path […]


Platforms, Technology

Online Grocers Must Modernize Digital Platforms to Thrive

November 16, 2020

Via: ECT News Network

The grocery industry seems to have a foot in two worlds as it faces unique challenges of an accelerated transition to online retail during the pandemic. One is the realm of the traditional grocery marketplace in pre-COVID times, when the […]


Mobile Marketing

Mobile Spearheads Digital Video Advertising’s Growth

February 22, 2016

Via: itCurated

The US digital video advertising market is on pace to nearly double by 2019. This growth will be led by an ongoing shift toward mobile viewing, a host of digital platforms that now prioritize video and a growing assortment of […]