August 17, 2021
Via: MarketingProfsThe report was based on data from a survey conducted in March 2021 among 289 B2B marketers who work for companies in the US with over $10 million in annual revenue. Some 64% of respondents say digital advertising is among […]
Advertising & Marketing, Technology
September 7, 2018
Via: Smart InsightsHow finance marketers can connect with audiences As a finance marketer, you understand how important it is to connect to your audience. After all, it’s their hard-earned money that you are looking at. It takes a lot of trust to […]
Advertising & Marketing, Technology
July 17, 2018
Via: Smart InsightsDon’t get left behind with your Digital Marketing Strategy, follow these 7 Steps to Brilliant B2B Marketing! Many Business-to-business (B2B) companies are already successfully getting great results using digital marketing tactics like SEO, PPC, landing page creation, social media and […]
Mobile Commerce, Mobile Marketing
May 15, 2018
Via: Smart InsightsWhy qualitative App Analytics is like finding money in your old jeans We’ve all been there. You wake up one morning, all of your go-to jeans are dirty so you reach out to one of the older bunch. And then… […]
Advertising & Marketing, Technology
April 27, 2018
Via: Smart InsightsThe elearning industry shows how to make niche marketing work The internet is crowded with brands searching for the best way to grab consumers’ attention — unfortunately, the roadmap to success is always in flux for digital marketers. With Google’s […]
Advertising & Marketing, Technology
April 19, 2018
Via: Smart InsightsThe must-knows if you want to create a multi-vendor website E-commerce marketers who dedicate boundless effort to their businesses aren’t new to being told that “technology” is the best way to make their business work. And as with all good […]
Advertising & Marketing, Technology
March 12, 2018
Via: Smart InsightsWhen creating a digital marketing strategy, it’s important to use the analysis time to accurately understand the dynamics of your digital marketplace. In my articles and visuals on digital marketplace analysis, I show how a methodology for summarising the online […]
Advertising & Marketing, Technology
February 26, 2018
Via: Smart InsightsDefining the scope of digital marketing using the ‘5Ds of Digital’ and the Smart Insights RACE planning framework. My recent blog post on digital marketing trends shows the latest innovations, but here we go back to basics to define digital […]
Advertising & Marketing, Technology
December 1, 2017
Via: Smart InsightsChart of the day: 28% of internet users use social media to research and find products to buy Time spent on social media per day is increasing and as a result, online buying is increasing. On average we now spend […]
August 4, 2015
Via: itCuratedThe results from Kenshoo’s advertisers for the 2nd quarter of 2015 are in, and they reveal the trend towards mobile is as strong as ever. 36% of digital advertising spend it now on mobile, which is double the rate of […]
July 28, 2015
Via: itCuratedWe live in a world full of ever-evolving technology. Marketers don’t have the luxury of relying on a single technique for very long. Things change quickly, from new products to innovative technology to customer expectations. The days of keeping the […]
February 13, 2015
Via: itCuratedWe’re seeing quite a change when it comes to digital marketing and this infographic from Smart Insights breaks down the strategies and provides some data that speaks well to the change. From an agency standpoint, we’re watching as more and […]