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Tag: digital marketing strategy


B2B

The Biggest Benefits of Intent Data for B2B Marketers

August 17, 2021

Via: MarketingProfs

The report was based on data from a survey conducted in March 2021 among 289 B2B marketers who work for companies in the US with over $10 million in annual revenue. Some 64% of respondents say digital advertising is among […]


Advertising & Marketing, Technology

Social media for finance marketers: Six best ways to connect to your audience

September 7, 2018

Via: Smart Insights

How finance marketers can connect with audiences As a finance marketer, you understand how important it is to connect to your audience. After all, it’s their hard-earned money that you are looking at. It takes a lot of trust to […]


Advertising & Marketing, Technology

Creating a B2B Digital Marketing Plan for 2018 [infographic]

July 17, 2018

Via: Smart Insights

Don’t get left behind with your Digital Marketing Strategy, follow these 7 Steps to Brilliant B2B Marketing! Many Business-to-business (B2B) companies are already successfully getting great results using digital marketing tactics like SEO, PPC, landing page creation, social media and […]


Mobile Commerce, Mobile Marketing

How to use qualitative analytics to uncover “hidden” product insights

May 15, 2018

Via: Smart Insights

Why qualitative App Analytics is like finding money in your old jeans We’ve all been there. You wake up one morning, all of your go-to jeans are dirty so you reach out to one of the older bunch. And then… […]


Advertising & Marketing, Technology

What LMS Marketing can teach you about promoting a new industry

April 27, 2018

Via: Smart Insights

The elearning industry shows how to make niche marketing work The internet is crowded with brands searching for the best way to grab consumers’ attention — unfortunately, the roadmap to success is always in flux for digital marketers. With Google’s […]


Advertising & Marketing, Technology

How to create a multi-vendor ecommerce website from scratch

April 19, 2018

Via: Smart Insights

The must-knows if you want to create a multi-vendor website E-commerce marketers who dedicate boundless effort to their businesses aren’t new to being told that “technology” is the best way to make their business work. And as with all good […]


Advertising & Marketing, Technology

How important are brand’s direct Ecommerce websites?

March 12, 2018

Via: Smart Insights

When creating a digital marketing strategy, it’s important to use the analysis time to accurately understand the dynamics of your digital marketplace. In my articles and visuals on digital marketplace analysis, I show how a methodology for summarising the online […]


Advertising & Marketing, Technology

What is Digital Marketing? A visual summary.

February 26, 2018

Via: Smart Insights

Defining the scope of digital marketing using the ‘5Ds of Digital’ and the Smart Insights RACE planning framework. My recent blog post on digital marketing trends shows the latest innovations, but here we go back to basics to define digital […]


Advertising & Marketing, Technology

Why social commerce will take off in 2018

December 1, 2017

Via: Smart Insights

Chart of the day: 28% of internet users use social media to research and find products to buy Time spent on social media per day is increasing and as a result, online buying is increasing. On average we now spend […]


Mobile Marketing

Key Digital Advertising stats Q2 2015

August 4, 2015

Via: itCurated

The results from Kenshoo’s advertisers for the 2nd quarter of 2015 are in, and they reveal the trend towards mobile is as strong as ever. 36% of digital advertising spend it now on mobile, which is double the rate of […]


Advertising & Marketing

Agile Digital Marketing: What is it and how to implement it?

July 28, 2015

Via: itCurated

We live in a world full of ever-evolving technology. Marketers don’t have the luxury of relying on a single technique for very long. Things change quickly, from new products to innovative technology to customer expectations. The days of keeping the […]


Advertising & Marketing

2015 State of Digital Marketing

February 13, 2015

Via: itCurated

We’re seeing quite a change when it comes to digital marketing and this infographic from Smart Insights breaks down the strategies and provides some data that speaks well to the change. From an agency standpoint, we’re watching as more and […]