Tag: digital marketers

Analytics & Data

Google’s Move Away From Universal Analytics: What It Means for Digital Marketers

April 5, 2022

Via: CMSWire

Google announced earlier this month that its Universal Analytics platform will stop collecting new data on July 1, 2023. Google Analytics 4 will serve as the new analytics property type from the search giant, offering more privacy protection and using […]

Advertising & Marketing, Technology

How AI is empowering digital marketers

November 13, 2017

Via: Smart Insights

8 ways by which AI will affect comprehension of data, analyze and utilize data as well as shaping the development of digital marketing tools Earlier this year, Toyota’s usage of AI for its Rav4 Marketing Campaign got the jaws dropping […]

Mobile Marketing

How the Role of Enterprise Marketers is Evolving with Mobile Apps

May 19, 2016

Via: itCurated

In the old times, the relationship between a company and its customers was dominated by the “Mad Men” style of advertising. They chose the best copy, the best ad creative and media. Their work was inspired by creativity and intuition […]