Tag: digital experience

August 12, 2019

Delivering exceptional customer experience can result in escalated sales and strengthened loyalty. It’s what every company strives for, so why are so many customers still disappointed? Call it an implementation disconnect: companies tout the latest technologies without focusing enough on […]

June 18, 2019

In today’s fast-paced business world, we constantly feel like we need to be juggling several different tasks at once just to stay afloat. Because of this, we’ve become obsessed with finding productivity hacks to help us maximize our time and […]

June 10, 2019

In the past three global recessions, nearly a fifth of companies didn’t survive. Of those that did, 80% hadn’t regained their pre-recession growth rates for sales and profits three years later. Over two-thirds of CFOs and 59% of economists believe […]

May 15, 2019

According to a Harris Poll survey 63% of consumers in North America and the UK said they expect personalization from brands and retailers. Providing personalized experiences is a very real, very big challenge for marketers. It’s not easy and if […]

May 2, 2019

Humans are flocking to cities, and cities are rapidly evolving — not just to accommodate more people, but to help them flourish. With the UN forecasting that 68% of the world’s population will live in urban areas by 2050, an […]

October 9, 2018

When I heard that the CMSWire editorial topic for this month was “The Modern DX Stack: From Out-of-the-Box to Homegrown and Everything in Between,” the “everything in between” part grabbed my attention immediately. Why? Because the distinction between digital experience […]

August 16, 2018

Marketers are always trying to understand knowing where their customers play and many think Facebook’s three core apps are a safe bet. CEO Mark Zuckerberg said in a July Q2 quarterly call with investors that 2.5 billion people use at […]

July 31, 2018

Great web design and a memorable shopping experience are two highly critical factors that contribute to a successful eCommerce business. In a report by Barn2 Media, approximately 42 percent of eCommerce sites are powered by WordPress. One notable reason as […]

July 18, 2018

In 1978, a marketer at Digital Equipment Corp. sent a mass email to nearly 400 recipients on ARPANET, a precursor to the internet. The email promoted a new computer model, and like that, email marketing was born. But it was […]

June 12, 2018

Brace your executive staff. Your organization could be spending a lot more on marketing automation technology in the next five years, according to Forrester. In its April report, “Marketing Automation Technology Forecast, 2017 to 2023 (Global)” (fee required), Forrester researchers […]

May 29, 2018

Don’t look now, but that company rep you thought you were chatting with while shopping online may not have been a live person at all. It may very well have been a chatbot — a computer program designed to mimic […]

November 22, 2017

One of the key touch points between organizations and customers is email. Organizations have been exploiting this touch point since Gary Thuerk of Digital Equipment Corporation (DEC) sent out the first mass email to approximately 400 potential clients via the […]

November 21, 2017

We are entering a new era of commerce fueled by younger consumers, mobile devices and high demand for more personalized shopping experiences. Millennials are now the largest generation in the U.S. workforce, and their income and buying power are rising. […]

November 6, 2017

While the battle between traditional storefronts and ecommerce sites plays out, it’s clear we’ve entered a time where providing customers fast, reliable, convenient shopping experiences is paramount. Retailers have been shifting attention to their online channels to satisfy these desires, […]

November 2, 2017

Not long ago, ecommerce was a trendy concept. It was a new way for us to do the things that we did before. Today, ecommerce is part of our lives. It fundamentally changed the way we do things. Take, for […]

October 23, 2017

The customer experience model of today looks different than it did even five years ago, yet certain pillars of customer experience remain. With the introduction of any new tool for customer engagement, you must strive to make experiences more personal, […]

October 5, 2017

Microsoft has had a long and complicated relationship with ecommerce in general and with its ecommerce vendor, Digital River, in particular. Microsoft’s ecommerce history started with its 1996 acquisition of Commerce Server from eShop, a company founded by Pierre Omidyar, […]

July 13, 2017

I recently had lunch with some smart data scientists, marketers and general analytics folks when we started listing all the different ways we segment customer data, what kinds of data we search for when the answers are lacking, and how […]

July 11, 2017

Everyone loves success stories, but we’ve probably all had to manage tough digital experience projects at some point or other — projects we’d rather have said goodbye to. I’ve seen through many DX projects over the years, some more memorable […]

June 26, 2017

Gartner predicts 30 percent of web browsing sessions will be done without a screen by 20201. I’d be surprised if it takes that long. Your customers are on the move — consuming digital content, information and experiences in ways few could […]