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Tag: digital experience


Technology, Website design and optimization

3 Tricks for Sustainable Website Design

October 24, 2023

Via: CMSWire

According to a report from McKinsey & Co., enterprise technology emits about 350 to 400 megatons of carbon dioxide emissions each year, representing about 1% of total global greenhouse gas emissions. Within that statistic, the retail industry alone represents around […]


Advertising & Marketing, Technology

Cornerstones for Enhancing Marketing Strategies Through DEI

June 29, 2023

Via: CMSWire

Nav Thethi is an experienced professional in digital marketing and customer experience, currently serving as the senior manager of web and digital experience at Hitachi Vantara. Over the past two years, he has contributed consistently to CMSWire, sharing his insights […]


Advertising & Marketing, Technology

4 Ways to Tailor the Customer Experience for Gen Z

May 11, 2023

Via: CMSWire

Generation Z, the group of people born between 1997 and 2012, is the largest and most diverse generation in history. They are also the most digitally savvy and socially conscious consumers, with high expectations and a low tolerance for poor […]


Mobile Commerce, Mobile Marketing

LinkedIn Verification How-To: Guide for Brands, Influencers and Marketers

April 24, 2023

Via: CMSWire

Behind only Facebook and Instagram, LinkedIn is the third most-used social media platform by marketers. And it brings a unique audience to the table, primarily a group of professionals and organizations focused on career and brand growth. Not long after […]


Platforms, Technology

Digital Experience Platforms (DXPs): What to Know

April 18, 2023

Via: CMSWire

In today’s digital-first world, delivering exceptional experiences to customers across digital channels has become a top priority for businesses. From websites and mobile apps to social media and beyond, every touchpoint along the customer journey is an opportunity to engage, […]


Technology, Website design and optimization

Crank up Your Digital Experience With Influence AI

January 10, 2023

Via: CMSWire

The use of influence artificial intelligence (AI) can help automate digital experiences by guiding user choices. This allows digital marketing leaders to gain a competitive advantage by using influence AI to enhance digital experiences and choice architecture to nudge customer […]


Advertising & Marketing, Technology

How Influencers Help Build a Better Customer Experience

September 13, 2022

Via: CMSWire

The high interest in social commerce through social media has drawn marketers to influencers, seeking opportunities to gain customer attention. Influencer commentary on products and services has developed into a critical growth factor for many brands on social media. Today, […]


Analytics & Data

Big Data Trumps Quality Content

August 15, 2022

Via: CMSWire

“Increasing data size shrinks confidence intervals but magnifies the effect of survey bias: an instance of the Big Data Paradox,” a study in Nature magazine has stated. What this means is that Big Data can give you great confidence in […]


Platforms, Technology

What Marketers Need for the Digital Experience Platforms Multivendor Reality

August 19, 2021

Via: CMSWire

Digital Experience Platforms (DXPs) are challenging to deploy and operate. Customers recognize the reality of the multivendor, multi-product stack on the path to create digital customer experiences, leaving vendors focused on modernizing their tech stacks and simplifying how their parts […]


Technology, Website design and optimization

Can Your Website Still Be the Backbone of Your Digital Experience?

April 29, 2021

Via: CMSWire

The signs in the digital customer experience industry have been clear for years now: marketers and those charged with creating digital experiences recognize that customers and prospects navigate brands digitally outside of websites. No argument here. And the analysts have […]


Technology, Website design and optimization

Content Migration: 2 Problems and 2 Suggestions

February 4, 2021

Via: CMSWire

Content migration is one of those things most people don’t want to think about. Because we don’t want to think about it, we do two detrimental things: 1. we label it as “bad” and 2. we push off migration decisions. […]


Advertising & Marketing, Technology

Is it Time for Your Brand to Add a Direct to Consumer Channel?

April 16, 2020

Via: CMSWire

Across the United States, enterprise-level manufacturers that have historically focused on traditional retail sales channels are now exploring how they can add a direct-to-customer (DTC) channel to their sales operations. Why? A massive transformation is underway in the selling landscape, […]


Technology, Website design and optimization

How CX and UX Can Be Truly Lean

February 14, 2020

Via: CMSWire

The core of lean is maximizing customer value while minimizing activities or choices that create waste. It asks how we can create awesome products, services and experiences for our customers while removing actions or steps that lack customer value. When […]


Advertising & Marketing, Technology

Navigating Privacy Laws in 2020: Invest in Quality Content

December 20, 2019

Via: CMSWire

What does quality content have to do with the wave of privacy laws that are hitting the market? On the surface they seem like two completely unrelated topics, but bear with me for a minute. Consumer privacy laws like the […]


News

Are Robots Ready for Prime Time?

December 13, 2019

Via: CMSWire

Robots are still too impersonal, unsympathetic and clumsy for use when human interaction is required, particularly in the case of customers. While this may change, for now, physical robots are best suited in B2B environments. There are many commercial robots […]


Mobile Commerce, Mobile Marketing

SMS Marketing: 5 Things You Should Be Doing and 3 Things You Should Avoid

December 5, 2019

Via: CMSWire

We’ve already covered how SMS marketing is making a comeback, as more B2C and B2B brands find success communicating with customers directly through text messaging. But organizations will need to update their outdated strategies to succeed via this medium. That’s […]


Advertising & Marketing, Technology

Will Salesforce’s CMS Help It Dominate the Digital Experience Market?

November 18, 2019

Via: CMSWire

Gartner analyst Mick MacComascaigh told us four years ago he did not see Salesforce’s lack of a web content management system (web CMS) as a hindrance but added “it would be one heck of an opportunity for Salesforce to have […]


News

Adobe Updates Experience Cloud, MasterCard Acquires SessionM & More News

October 25, 2019

Via: CMSWire

Adobe has announced enhancements to its Experience Cloud, which includes its customer experience, advertising and analytics software. The updates in software come in Adobe’s Data Science Workspace, its product recommendations offerings, retail sales forecasting and its people-based destinations solution. The […]


Analytics & Data, Technology

3 Ways Artificial Intelligence Is Transforming Customer Experience

September 16, 2019

Via: CMSWire

Artificial intelligence (AI) is here. The technology is already making an impact across many industries. According to IDC, worldwide spending on AI systems is forecast to reach $35.8 billion in 2019 — a 44% increase over 2018. For any company […]


Advertising & Marketing, Technology

What Marketers Can Do to Regain Consumer Trust

August 30, 2019

Via: CMSWire

The web has evolved considerably over the past several years, sparking numerous debates over its future. Among those voicing an opinion on the subject is its creator, Sir Tim Berners-Lee, who maintains that “it would be defeatist and unimaginative to […]