Top

Tag: digital experience


Technology, Website design and optimization

Crank up Your Digital Experience With Influence AI

January 10, 2023

Via: CMSWire

The use of influence artificial intelligence (AI) can help automate digital experiences by guiding user choices. This allows digital marketing leaders to gain a competitive advantage by using influence AI to enhance digital experiences and choice architecture to nudge customer […]


Advertising & Marketing, Technology

How Influencers Help Build a Better Customer Experience

September 13, 2022

Via: CMSWire

The high interest in social commerce through social media has drawn marketers to influencers, seeking opportunities to gain customer attention. Influencer commentary on products and services has developed into a critical growth factor for many brands on social media. Today, […]


Analytics & Data

Big Data Trumps Quality Content

August 15, 2022

Via: CMSWire

“Increasing data size shrinks confidence intervals but magnifies the effect of survey bias: an instance of the Big Data Paradox,” a study in Nature magazine has stated. What this means is that Big Data can give you great confidence in […]


Platforms, Technology

What Marketers Need for the Digital Experience Platforms Multivendor Reality

August 19, 2021

Via: CMSWire

Digital Experience Platforms (DXPs) are challenging to deploy and operate. Customers recognize the reality of the multivendor, multi-product stack on the path to create digital customer experiences, leaving vendors focused on modernizing their tech stacks and simplifying how their parts […]


Technology, Website design and optimization

Can Your Website Still Be the Backbone of Your Digital Experience?

April 29, 2021

Via: CMSWire

The signs in the digital customer experience industry have been clear for years now: marketers and those charged with creating digital experiences recognize that customers and prospects navigate brands digitally outside of websites. No argument here. And the analysts have […]


Technology, Website design and optimization

Content Migration: 2 Problems and 2 Suggestions

February 4, 2021

Via: CMSWire

Content migration is one of those things most people don’t want to think about. Because we don’t want to think about it, we do two detrimental things: 1. we label it as “bad” and 2. we push off migration decisions. […]


Advertising & Marketing, Technology

Is it Time for Your Brand to Add a Direct to Consumer Channel?

April 16, 2020

Via: CMSWire

Across the United States, enterprise-level manufacturers that have historically focused on traditional retail sales channels are now exploring how they can add a direct-to-customer (DTC) channel to their sales operations. Why? A massive transformation is underway in the selling landscape, […]


Technology, Website design and optimization

How CX and UX Can Be Truly Lean

February 14, 2020

Via: CMSWire

The core of lean is maximizing customer value while minimizing activities or choices that create waste. It asks how we can create awesome products, services and experiences for our customers while removing actions or steps that lack customer value. When […]


Advertising & Marketing, Technology

Navigating Privacy Laws in 2020: Invest in Quality Content

December 20, 2019

Via: CMSWire

What does quality content have to do with the wave of privacy laws that are hitting the market? On the surface they seem like two completely unrelated topics, but bear with me for a minute. Consumer privacy laws like the […]


News

Are Robots Ready for Prime Time?

December 13, 2019

Via: CMSWire

Robots are still too impersonal, unsympathetic and clumsy for use when human interaction is required, particularly in the case of customers. While this may change, for now, physical robots are best suited in B2B environments. There are many commercial robots […]


Mobile Commerce, Mobile Marketing

SMS Marketing: 5 Things You Should Be Doing and 3 Things You Should Avoid

December 5, 2019

Via: CMSWire

We’ve already covered how SMS marketing is making a comeback, as more B2C and B2B brands find success communicating with customers directly through text messaging. But organizations will need to update their outdated strategies to succeed via this medium. That’s […]


Advertising & Marketing, Technology

Will Salesforce’s CMS Help It Dominate the Digital Experience Market?

November 18, 2019

Via: CMSWire

Gartner analyst Mick MacComascaigh told us four years ago he did not see Salesforce’s lack of a web content management system (web CMS) as a hindrance but added “it would be one heck of an opportunity for Salesforce to have […]


News

Adobe Updates Experience Cloud, MasterCard Acquires SessionM & More News

October 25, 2019

Via: CMSWire

Adobe has announced enhancements to its Experience Cloud, which includes its customer experience, advertising and analytics software. The updates in software come in Adobe’s Data Science Workspace, its product recommendations offerings, retail sales forecasting and its people-based destinations solution. The […]


Analytics & Data, Technology

3 Ways Artificial Intelligence Is Transforming Customer Experience

September 16, 2019

Via: CMSWire

Artificial intelligence (AI) is here. The technology is already making an impact across many industries. According to IDC, worldwide spending on AI systems is forecast to reach $35.8 billion in 2019 — a 44% increase over 2018. For any company […]


Advertising & Marketing, Technology

What Marketers Can Do to Regain Consumer Trust

August 30, 2019

Via: CMSWire

The web has evolved considerably over the past several years, sparking numerous debates over its future. Among those voicing an opinion on the subject is its creator, Sir Tim Berners-Lee, who maintains that “it would be defeatist and unimaginative to […]


Advertising & Marketing, Technology

Content-Driven Experience Is the Need of the Hour

August 12, 2019

Via: CMSWire

Delivering exceptional customer experience can result in escalated sales and strengthened loyalty. It’s what every company strives for, so why are so many customers still disappointed? Call it an implementation disconnect: companies tout the latest technologies without focusing enough on […]


News

Prioritization Is Key to Growing Your Business

June 18, 2019

Via: CMSWire

In today’s fast-paced business world, we constantly feel like we need to be juggling several different tasks at once just to stay afloat. Because of this, we’ve become obsessed with finding productivity hacks to help us maximize our time and […]


News

5 Ways to Recession-Proof Your Business With Customer Experience

June 10, 2019

Via: CMSWire

In the past three global recessions, nearly a fifth of companies didn’t survive. Of those that did, 80% hadn’t regained their pre-recession growth rates for sales and profits three years later. Over two-thirds of CFOs and 59% of economists believe […]


Advertising & Marketing, Technology

True Marketing Personalization Takes Talent, Technology and Empathy

May 15, 2019

Via: CMSWire

According to a Harris Poll survey 63% of consumers in North America and the UK said they expect personalization from brands and retailers. Providing personalized experiences is a very real, very big challenge for marketers. It’s not easy and if […]


News

What Does a Smart City Look Like?

May 2, 2019

Via: CMSWire

Humans are flocking to cities, and cities are rapidly evolving — not just to accommodate more people, but to help them flourish. With the UN forecasting that 68% of the world’s population will live in urban areas by 2050, an […]