Tag: Digital Advertising

March 11, 2024

Digital advertising networks searching for new ways to target individuals across websites and devices could turn to second-party data sharing. Internet cookies come in two flavors. First-party cookies store session data and facilitate website personalization by “remembering” a visitor and […]

October 26, 2023

The mobile and digital advertising market in the UK saw an uptick of £13.8 billion in spending during the initial six months of 2023. That’s according to new data shared by IAB UK and PwC. Mobile video highly resilient Despite […]

May 22, 2023

Marketers have got the message loud and clear: They have to be more accountable for customer data privacy, given their position as some of the most significant creators and consumers of consumer data within the organization. The good news is […]

January 24, 2023

The U.S. Department of Justice has filed suit against Google, accusing the tech giant of abusing its monopoly power over the digital advertising industry. The complaint seeks to “halt Google’s anticompetitive scheme, unwind Google’s monopolistic grip on the market, and […]

December 19, 2022

Digital advertising is changing, but not in the blink of an eye. It’s more like a gathering storm in the distance. For a few years, concerns about privacy and abusive tracking in the digital advertising industry have led consumer groups, […]

October 6, 2022

Artificial intelligence (AI) has become an integral part of any business structure regardless of which level of business it has been implemented. The reason for AI’s success is that it’s both scalable and practical, offering business owners and marketers a […]

May 17, 2022

Vintners.co launched its digital marketplace for all things related to craft wineries yesterday. The B2B platform debut follows its announcement at the Rule of Thirds event in Brooklyn, NY. There, vintners, wine importers, and professional wine buyers gathered to learn […]

April 27, 2022

bout 15 years ago, Alphabets Inc.’s Google bought YouTube for $1.65 billion, a platform that had only been around for less than two years. Back then, there were about 25 million videos available on YouTube, while now experts estimate tens […]

July 30, 2021

The next generation of B2B Advertising may prove to be a useful metaphor for our cookieless ad tech future. In the coming months, the removal of the Apple Device ID will have worked its way through the programmatic ecosystem. Then, […]

February 4, 2020

The new decade offers an exciting market for many businesses. With so many consumers actively shopping online, it’s the perfect opportunity for digital ads and promotions to lure consumers away from the competition. Unfortunately, when they create digital ad campaigns, […]

August 29, 2016

Cosmetics retail chain Ulta Beauty is shifting its focus to digital advertising from print—and it’s paying off. Ulta, No. 153 in the Internet Retailer 2016 Top 500 Guide, reported e-commerce sales of $55.9 million in the fiscal second quarter of 2016, […]

May 9, 2016

Curious about how marketing is shaping up in 2016? Or how your marketing strategy is performing against other companies? And what’s working for other marketers or is keeping them up at night? Find the answers to these questions and many more in this collection […]

January 6, 2016

According to a new McKinsey report, global spending on media should rise at a compound annual rate of 5.1 percent during the next five years — to about $2.1 trillion in 2019 from $1.6 trillion in 2014. “Yet this growth […]