Mobile Commerce, Mobile Marketing
October 26, 2023
Via: Business of AppsThe mobile and digital advertising market in the UK saw an uptick of £13.8 billion in spending during the initial six months of 2023. That’s according to new data shared by IAB UK and PwC. Mobile video highly resilient Despite […]
July 3, 2023
Via: Practical EcommerceRetail media networks use first-party data such as transaction history to connect brands with prospects close to the moment of purchase, driving revenue. RMNs can produce relatively low customer-acquisition costs and may disrupt other forms of advertising or even traditional […]
Advertising & Marketing, Technology
December 27, 2022
Via: Retail DiveNovember marked the seventh consecutive month ad spend has declined, reflecting ongoing budget cuts, pivots and inflationary pressures within the industry. While November represents the highest monthly ad investment this year — predictable for the holiday season — it still […]
Advertising & Marketing, Technology
April 27, 2022
Via: CMSWirebout 15 years ago, Alphabets Inc.’s Google bought YouTube for $1.65 billion, a platform that had only been around for less than two years. Back then, there were about 25 million videos available on YouTube, while now experts estimate tens […]
August 10, 2021
Via: MarketingProfsThe report was based on an analysis conducted in July 2021. The B2B digital spend forecast for the United States includes ads that appear on desktop, laptop, and mobile devices. The US B2B digital ad market grew 32.5% in 2020 […]
Advertising & Marketing, Technology
February 4, 2020
Via: Smart InsightsThe new decade offers an exciting market for many businesses. With so many consumers actively shopping online, it’s the perfect opportunity for digital ads and promotions to lure consumers away from the competition. Unfortunately, when they create digital ad campaigns, […]
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