Top

Tag: data


Analytics & Data

Google Adds New Elements to its ‘Ads Data Hub’ Insights platform

October 31, 2022

Via: Social Media Today

Here’s one for the big ad nerds out there, getting into even deeper analytics. Google has today announced some new updates to its Ads Data Hub option, which enables marketers to upload their own, first-party data into BigQuery, then join […]


Analytics & Data

Tips to Inform Your Customer Data Clean Room Strategy

October 21, 2022

Via: CMSWire

By now, most marketers are aware of the convergence of global factors that will undoubtedly make targeting and measurement more difficult to perform in the future. The deprecation of the third-party cookie by Google, which is forcing brands to rethink […]


Analytics & Data

Customer Data Management Is the Key to Consumer Trust, Profitability

October 11, 2022

Via: CMSWire

The more businesses understand their customers — where they live, what they like or dislike, what influences their purchasing decisions, etc. — the easier it is to provide a good customer experience. One Statista survey revealed that 90% of US […]


Analytics & Data

Is Your Data Really Safe?

October 6, 2022

Via: CMSWire

We all know that companies collect and keep our data. And there’s a purpose for this, usually. That data is what creates personalized, relevant experiences that keep us coming back again and again. Like product recommendations based on what you’ve […]


Apps & Sites, Mobile Commerce

Twitter Invites Researchers to Join State-Based Misinformation Consortium

September 22, 2022

Via: Social Media Today

Twitter’s looking to expand its partnerships with external academic research teams in order to identify large-scale patterns in platform manipulation, with the company today opening up applications to become part of its Twitter Moderation Research Consortium (TMRC), a selected group […]


Analytics & Data

Powering Real-Time Customer Experience Through AI, Analytics and Good Data

September 8, 2022

Via: CMSWire

Customers are connected on social media and digital channels, empowered and in control. How they talk about a brand and their purchase decisions are shaped by one thing — their experience, which is every interaction they have with the brand. […]


Analytics & Data

Data Integration Is a Crucial Part of Your Digital Transformation

September 7, 2022

Via: CMSWire

Turning insights into actionable strategies is always challenging, and not even the best-prepared organizations are immune from roadblocks. Even when organizations strategically collect only the right data and avoid data overload, they can still encounter problems in the analysis stage. […]


Analytics & Data

A Look Back at Gartner’s Data and Analytics Summit 2022

August 31, 2022

Via: CMSWire

After spending three days at the Gartner Data & Analytics Summit in Orlando, Fla., it’s time to share the highlights of the conference. It was a packed house, with 5,400 attendees and this journalist’s first return to a live event […]


Analytics & Data

Is Bad Data Ruining Your Customer Experience?

August 25, 2022

Via: CMSWire

Poor data quality is often the cause of negative experiences for customers, leads and employees. Outdated, siloed, unformatted, duplicated and otherwise bad data can be the culprit that’s ruining your customer experience. Misspelled names, inappropriate product suggestions, undeliverable messages, duplicate […]


Analytics & Data

SEO: Keyword Research for a New Site

August 23, 2022

Via: Practical Ecommerce

An established website has many options to expand keyword lists and identify organic search opportunities. But what if a site is new? How can it identify keywords without data? Certainly the owner would understand the niche and the obvious search […]


Mobile Commerce, Mobile Marketing

TikTok Launches New Ad Targeting Transparency Tools to Help Users Manage How Their Data is Used in the App

August 9, 2022

Via: Social Media Today

TikTok’s looking to give users more insight into how their personal data is being used for ad targeting in the app, with the addition of a new ‘About this Ad’ info panel that outlines all of the various targeting elements […]


Advertising & Marketing, Technology

Optimistic or Delusional? The Chief Marketing Officer 2022 Outlook

June 6, 2022

Via: CMSWire

Chief marketing officers must cope, like most brand leaders today, with inflation woes, the Russian invasion of Ukraine, supply chain issues, China’s lockdown measures and unprecedented talent competition. Further, they lack the capabilities to accomplish the work of marketing: more […]


Analytics & Data

Google’s Move Away From Universal Analytics: What It Means for Digital Marketers

April 5, 2022

Via: CMSWire

Google announced earlier this month that its Universal Analytics platform will stop collecting new data on July 1, 2023. Google Analytics 4 will serve as the new analytics property type from the search giant, offering more privacy protection and using […]


News

IBM Adds Hybrid Cloud Security Muscle, Hyland Updates Content Services Portfolio, More News

April 1, 2022

Via: CMSWire

Following the spin-off of its managed infrastructure services into a separate company named Kyndryl last November, the big question for Armonk, New York-based IBM today is how the company will build its ability to monetize its expertise and software offerings. […]


Analytics & Data

How to Choose the Right Data Visualization

January 13, 2022

Via: CMSWire

Data is best understood when presented in a visual format rather than text. So how do you choose the visual that best captures what your marketing data is trying to say? In this post I will cover the key considerations […]


Advertising & Marketing, Technology

Machine Learning Trends for Marketers to Watch in 2022

December 13, 2021

Via: CMSWire

Machine learning and AI research are making strides daily, with interesting implications for business. While it feels like a lot of the cool innovations are happening only in the scientific fields, progress can be seen in the marketing discipline too. […]


Advertising & Marketing, Technology

How AI-Based Marketing Can Improve Customer Retention

December 9, 2021

Via: CMSWire

AI-based marketing enables brands to personalize the customer experience while providing real-time decisioning based on the actionable insights that are obtained through the analysis of massive amounts of historical and current customer data. In fact, according to a report from […]


Analytics & Data

How to Start Analyzing Before the Data Arrives

December 6, 2021

Via: CMSWire

If you have read the previous articles in this series, you may notice that one of the main themes presented for customer experience (CX) professionals or market research managers is “know before you go.” Program strategy informs project details, which […]


Analytics & Data

The Link Between Digital Transformation and Customer Experience

September 14, 2021

Via: CMSWire

Companies have many reasons for prioritizing digital transformation initiatives. While operational efficiency and streamlining of processes are clear benefits, improving the customer experience is the most outward facing and even internally visible because of things like customer complaints, lackluster sales […]


Analytics & Data

4 Steps to Identify Your Best Prospects Using Technographic Data

September 8, 2021

Via: CMSWire

We all know that successfully scaling a company means reaching the right customers, and to do that you need the right information. Getting to know your prospects thoroughly requires access to real data about who they are, what they need, […]