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TikTok Says That Users Are Now Spending Half Their Time in the App Watching Minute+ Long Clips...

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YouTube Tests New Generative AI Elements, Including its Own In-Stream Chatbot

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YouTube Launches New ‘Spotlight Moments’ AI-Based Ad Offering

Tag: Data Silos

Analytics & Data

Sav Khetan: Evolve Your Data Strategy With the Trends

October 14, 2021

Via: CMSWire

With two decades of digital marketing experience, Sav Khetan knows how to use first party data to get valuable insights. This skill will be especially useful for others, as privacy laws change across the country, limiting what used to be […]

Analytics & Data

In Today’s Customer-First World, Data Silos Aren’t Sustainable

May 19, 2021

Via: CMSWire

The customer journey has come a long way from the days of simply walking into a store and buying a product. These days the journey is complex, involving customer research, word-of-mouth recommendations and interacting with the business over social media. […]