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Tag: Data Quality


Advertising & Marketing, Technology

Avoid Making These 7 Marketing Personalization Mistakes

January 14, 2022

Via: CMSWire

Companies that get marketing personalization right perform much better than those that don’t, according to a McKinsey & Company report. Companies that grow faster drive 40% more of their revenue from personalization than their slower-growing counterparts. “Across U.S. industries, shifting […]