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Tag: Data & Privacy


Advertising & Marketing, Technology

Google Outlines New Personalized Ad Targeting Options for Display and Video 360 Campaigns

October 12, 2022

Via: Social Media Today

As digital platforms work to find new, privacy-safe solutions for ad targeting, in line with rising consumer expectations, Google has developed a new process for Display and Video 360 campaigns which will facilitate personalized ad targeting on selected websites, where […]


E-payment & Security, Technology

Google Outlines ‘Privacy Sandbox’ Initiative for Android, the Next Stage of the Data Privacy Shift

February 16, 2022

Via: Social Media Today

Apple’s ATT update, which now prompts users of iOS apps to opt in or out of data tracking, has caused major disruption in the digital ad space, with Meta alone estimating that the change will cost it some $10 billion […]


B2B

B2B News for Friday, January 28, 2022: The Digital Privacy Week Edition

January 28, 2022

Via: B2B News Network

Please accept all cookies. In 1981, that phrase had more to do with oatmeal raisin and chocolate chip than it did with agreeing to have your internet access tracked, purchasing decisions logged, or a sophisticated analysis of our geographic/demographic/psychographic profiles. […]


Analytics & Data

How AI Is Being Used to Protect Customer Privacy

November 4, 2021

Via: CMSWire

Artificial Intelligence is being used for a myriad of tasks today, including customer self-service bots, employee HR portals, virtual assistants, companion chatbots and robots, predictive analytics, and many other applications. This article will look at the ways that AI is […]


Analytics & Data

Data privacy evolved at a dizzying pace in H1, with more still to come

July 13, 2021

Via: Marketing Dive

In the first half of 2021, marketers continued experimenting with new methods of tracking, targeting and acquiring data from consumers, as long-promised policy changes by Google and Apple were set to soon begin, tightening rules around data privacy that had […]


B2B

B2B Headlines for Friday, June 11, 2021: Data Privacy Re-Mix Featuring Ethical Hackers

June 11, 2021

Via: B2B News Network

Thanks to data privacy, or the lack of it, the B2B news is all personal today. Feel free to message us at @B2BNewsNetwork to tell us about your own experiences with data you didn’t know was out there. There’s no […]


Advertising & Marketing, Technology

Highlights From Google’s Marketing Livestream

June 4, 2021

Via: CMSWire

Google Marketing Livestream 2021 featured marketing innovations in lead generation, audience insights, search image ads, customer data privacy and in-app content on YouTube and digital video. “Overall, a lot of these changes are in line with Google’s shift toward improved […]


Mobile Commerce, Mobile Marketing

Mobile marketers intensify focus on contextual signals amid privacy changes

May 5, 2021

Via: Marketing Dive

With Apple’s changes to the Identifier for Advertisers (IDFA) finally in effect — and the death of the third-party cookie imminent — mobile advertisers are prepared to reach consumers by focusing on the context of their ads, rather than one-to-one […]


News

What Does it Mean to Be CCPA Compliant?

March 13, 2020

Via: CMSWire

2020 marks the beginning of the first comprehensive data privacy legislation in the US, the California Consumer Privacy Act. (CCPA). In 2018, California legislators passed a new set of laws designed to implement regulations on how an organization collects, stores […]


News

Why Marketers Should Be Leaders With Customer Data Privacy

January 15, 2020

Via: CMSWire

By now, marketers don’t need any convincing that consumers care about privacy. The proof is in the numbers. A 2019 Factual survey found 53% of Gen Z and 51% of millennials were either “somewhat” or “very” concerned about data privacy. […]


Advertising & Marketing, Technology

How correct PR around data privacy can benefit your marketing strategy

June 19, 2018

Via: Smart Insights

Marketing strategy can use privacy as a strength, not a weakness There has been a lot of controversy about data and privacy for businesses and consumers alike in 2018.This has been highlighted by the introduction of GDPR in the EU […]


News

Apple launches Data & Privacy portal allowing users to download their personal data

May 23, 2018

Via: Apple Insider

Initially announced in March and launched on Wednesday in the European Union, the Data and Privacy portal is a one-stop-shop for users wanting to get a copy of all the information Apple has about them. The site is dedicated to […]