Tag: Data & Privacy

December 6, 2023

Currently, the U.S. doesn’t have a comprehensive federal privacy law. Instead, companies in the U.S. face a patchwork of privacy laws and regulations at the federal and state levels. The U.S. data privacy landscape changed significantly with the emergence of […]

October 30, 2023

The US government’s executive order on artificial intelligence released today underpins a range of implications for customer experience and marketing leaders, particularly around the directives protecting Americans’ data privacy in an era where data fuels personalized customer experiences and marketing […]

October 3, 2023

Marketers need martech tools to produce their emails, content campaigns and web and digital experiences. They spend a lot of money to do so, too. Martech tool spending in the United States is forecast to increase further over this year […]

August 1, 2023

Data privacy has transitioned from a mere backend concern to a cornerstone of customer-facing businesses. As consumers become increasingly aware of their digital footprints and data privacy regulations are put into place, brands must handle personal information with utmost care. […]

June 13, 2023

Consumers are becoming more aware and concerned about the collection, storage and use of their personal data online. As such, they tend to prefer businesses that consistently demonstrate transparency, trustworthiness and robust security in their data handling practices. To meet […]

May 22, 2023

Marketers have got the message loud and clear: They have to be more accountable for customer data privacy, given their position as some of the most significant creators and consumers of consumer data within the organization. The good news is […]

March 30, 2023

With the next wave of EU data privacy laws kicking in, Meta’s developing a new set of options for EU users only that would enable them to opt out of personalized ads, while the company’s also considering banning political ads […]

October 12, 2022

As digital platforms work to find new, privacy-safe solutions for ad targeting, in line with rising consumer expectations, Google has developed a new process for Display and Video 360 campaigns which will facilitate personalized ad targeting on selected websites, where […]

February 16, 2022

Apple’s ATT update, which now prompts users of iOS apps to opt in or out of data tracking, has caused major disruption in the digital ad space, with Meta alone estimating that the change will cost it some $10 billion […]

January 28, 2022

Please accept all cookies. In 1981, that phrase had more to do with oatmeal raisin and chocolate chip than it did with agreeing to have your internet access tracked, purchasing decisions logged, or a sophisticated analysis of our geographic/demographic/psychographic profiles. […]

November 4, 2021

Artificial Intelligence is being used for a myriad of tasks today, including customer self-service bots, employee HR portals, virtual assistants, companion chatbots and robots, predictive analytics, and many other applications. This article will look at the ways that AI is […]

July 13, 2021

In the first half of 2021, marketers continued experimenting with new methods of tracking, targeting and acquiring data from consumers, as long-promised policy changes by Google and Apple were set to soon begin, tightening rules around data privacy that had […]

June 11, 2021

Thanks to data privacy, or the lack of it, the B2B news is all personal today. Feel free to message us at @B2BNewsNetwork to tell us about your own experiences with data you didn’t know was out there. There’s no […]

June 4, 2021

Google Marketing Livestream 2021 featured marketing innovations in lead generation, audience insights, search image ads, customer data privacy and in-app content on YouTube and digital video. “Overall, a lot of these changes are in line with Google’s shift toward improved […]

May 5, 2021

With Apple’s changes to the Identifier for Advertisers (IDFA) finally in effect — and the death of the third-party cookie imminent — mobile advertisers are prepared to reach consumers by focusing on the context of their ads, rather than one-to-one […]

March 13, 2020

2020 marks the beginning of the first comprehensive data privacy legislation in the US, the California Consumer Privacy Act. (CCPA). In 2018, California legislators passed a new set of laws designed to implement regulations on how an organization collects, stores […]

January 15, 2020

By now, marketers don’t need any convincing that consumers care about privacy. The proof is in the numbers. A 2019 Factual survey found 53% of Gen Z and 51% of millennials were either “somewhat” or “very” concerned about data privacy. […]

June 19, 2018

Marketing strategy can use privacy as a strength, not a weakness There has been a lot of controversy about data and privacy for businesses and consumers alike in 2018.This has been highlighted by the introduction of GDPR in the EU […]

May 23, 2018

Initially announced in March and launched on Wednesday in the European Union, the Data and Privacy portal is a one-stop-shop for users wanting to get a copy of all the information Apple has about them. The site is dedicated to […]