April 8, 2022
Via: CMSWireB2B marketing is ever-changing, but I know this for sure: No one cares about sales and marketing alignment, demand waterfalls or digital transformation anymore. Account-based marketing is just good marketing, and organizations that are winning are promoting a fail-fast culture […]
February 23, 2016
Via: itCuratedWhen you set about integrating mobile into your marketing plan, you should begin with the basics: the “who, what, and how” of your mobile strategy. And you do that by getting the answers to these questions: Who are your customers […]
July 21, 2015
Via: itCuratedWhile the attraction of data-driven marketing isn’t in doubt, the challenge confronting businesses can be daunting. According to the Q1 2014 Gleanster Research customer experience survey, about eight out of ten senior marketers believe their organization could be doing a […]
July 21, 2015
Via: itCuratedWhile the attraction of data-driven marketing isn’t in doubt, the challenge confronting businesses can be daunting. According to the Q1 2014 Gleanster Research customer experience survey, about eight out of ten senior marketers believe their organization could be doing a […]
April 23, 2024
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