Tag: data analytics

April 12, 2024

AI has introduced a new user interface that employs a reasoning engine to connect data reports and structures. This revised workflow accelerates tasks for analysts and reveals key indicators to decision-makers who rely on regular analysis. But marketers still face […]

January 26, 2024

Even as ad spending trends in a positive direction and setbacks spurred by the pandemic recede into the rearview, marketers will face several challenges in 2024 while being buoyed by a raft of opportunities to engage with beleaguered consumers. Brands […]

January 12, 2024

Businesses have long understood the importance of customer data management: collecting and analyzing data to better serve customer needs and optimize the way they operate. Yet, extracting meaningful insights from vast amounts of information in a timely manner has always […]

January 11, 2024

Now in its fourth year, the Disney Tech & Data Showcase helps set the tone for what advertisers can expect from the media giant in advance of its upfront presentation later this year. This week’s presentation, made at the Consumer […]

August 28, 2023

When it comes to spreadsheets, no software has outshone Microsoft’s Excel. Since its debut in 1987, Excel has reigned supreme as a workplace staple, maintaining its status as the king of spreadsheets. Microsoft has continually defended Excel’s crown, refreshing its […]

November 1, 2022

NPS. CLI. CSAT. CES. CLV. And on and on and on. Most of us have tried it all — and often with such ardor that we tend to categorize CX professionals by which camp they’re in. I’ve spent at least […]

March 23, 2017

If you think of Under Armour as just a sports apparel company, think again. Starting in 2013, Under Armour acquired MapMyFitness, followed by the addition of EndoMondo and MyFitnessPal and the launch of UA Record, making Under Armour Connected Fitness […]

May 27, 2016

image credits: synapticon.com Mobile networked computers were a key breakthrough for making smart machines. Big Data allows machines and computers to store information and analyze complex patterns. Cloud computing offers broad access to information and more storage. These computerized machines are […]

August 18, 2015

Agile marketing is not about jumping on news headlines or riding off the back of a surge of tweets. It’s about creating an environment in which customer understanding, personalized content, data analytics and departmental alignment can work together to increase […]