Tag: data analytics

Analytics & Data

Measuring CX: Why You’re Doing It All Wrong

November 1, 2022

Via: CMSWire

NPS. CLI. CSAT. CES. CLV. And on and on and on. Most of us have tried it all — and often with such ardor that we tend to categorize CX professionals by which camp they’re in. I’ve spent at least […]


Under Armour Transforms Into World’s Largest Digital Fitness Brand

March 23, 2017

Via: DigitalistMag

If you think of Under Armour as just a sports apparel company, think again. Starting in 2013, Under Armour acquired MapMyFitness, followed by the addition of EndoMondo and MyFitnessPal and the launch of UA Record, making Under Armour Connected Fitness […]


Smart Machines Create Markets For Cyber-Physical Advances

May 27, 2016

Via: itCurated

image credits: Mobile networked computers were a key breakthrough for making smart machines. Big Data allows machines and computers to store information and analyze complex patterns. Cloud computing offers broad access to information and more storage. These computerized machines are […]

Advertising & Marketing

Why agile marketing must be about more than social media

August 18, 2015

Via: itCurated

Agile marketing is not about jumping on news headlines or riding off the back of a surge of tweets. It’s about creating an environment in which customer understanding, personalized content, data analytics and departmental alignment can work together to increase […]