Tag: dam

September 29, 2023

In commerce worldwide, there’s a complicated and evolving debate about diversity, equity and inclusion (DE&I). Brands are criticized regularly for doing too little, doing too much, or doing DE&I the wrong way or for the wrong reasons. DE&I wins and […]

September 15, 2021

Visual content marketing continues to grow in importance year after year. Video has been the top form of media used within content marketing for two years in a row, according to Hubspot. Further, people watched more than 12 billion minutes […]

September 13, 2021

Acquia, a Boston-based digital experience management software company, has announced that it has agreed to acquire Widen, a cloud-native digital asset management (DAM) and product information management (PIM) software provider. The move represents the latest acquisition for a digital experience […]

April 27, 2021

This week, Loni Stark, vice president of strategy and product at Adobe, announced in a blog post, new Adobe Experience Manager capabilities aiming to combat issues plaguing customer experience management, like losing touch with what appeals to customers and the […]

June 11, 2020

There’s no getting around it — video has become a critical component of a marketer’s content toolbox. With 55% of people worldwide watching online videos every day, it’s an opportunity that no marketer can pass up. Short video formats, in […]

October 12, 2018

Every vendor that sells a digital asset management (DAM) system will tell you that its system is the best, and in some cases the process of selling a DAM system to a new customer is quick and easy. Unfortunately in […]