April 7, 2020
Via: CMSWireCompanies that have seen a positive revenue growth collect more customer experience (CX) data than other non-growth companies, according to a recent survey by Gartner The survey found that nearly 80% of growth organizations use customer surveys to collect customer […]
February 28, 2020
Via: CMSWireAccording to the PwC report, “Experience is Everything: Here’s How to Get It Right,” companies may tout the new technology they’re using to improve CX, but they haven’t focused on — or invested in — the aspects of customer experience […]
Advertising & Marketing, Technology
February 20, 2020
Via: CMSWireMarketers by now know machine learning has made an impact on marketing personalization efforts. Machine learning includes personalization use cases in the areas of lookalike modeling, churn analysis, cross-sell/upsell analysis and many others, according to a Forrester report last year […]
February 13, 2020
Via: CMSWireForrester recently predicted as many as one quarter of CX professionals could lose their jobs in the next year. “We expect that financial services industries will be hardest hit by CX job elimination, especially in retail banking and investment firms. […]
January 15, 2020
Via: CMSWireBy now, marketers don’t need any convincing that consumers care about privacy. The proof is in the numbers. A 2019 Factual survey found 53% of Gen Z and 51% of millennials were either “somewhat” or “very” concerned about data privacy. […]
Advertising & Marketing, Technology
January 9, 2020
Via: CMSWireCustomer experience. It’s a term that meant little to organizations even 10 years ago, and even now might still elicit eye rolls from executives. Despite that, American Express research found a significant increase in consumer satisfaction in recent years. However, […]
December 11, 2019
Via: CMSWireCustomer experience has become a competitive differentiator in the enterprise and it is a top line agenda item for many organizations. This is evident in the amount of customer experience technology acquisitions that took place throughout the last year. And […]
November 20, 2019
Via: CMSWireCMOs had better get accustomed to implementing artificial intelligence (AI) or machine learning into their marketing toolkits. According to the CMO Survey released earlier this year, CMOs said their marketing team’s AI implementations were likely to almost triple over the […]
Advertising & Marketing, Technology
November 18, 2019
Via: CMSWireGartner analyst Mick MacComascaigh told us four years ago he did not see Salesforce’s lack of a web content management system (web CMS) as a hindrance but added “it would be one heck of an opportunity for Salesforce to have […]
Advertising & Marketing, Technology
November 14, 2019
Via: CMSWireHow do you successfully execute a free trial? A recent conversation with a group of peers turned to this question when the value of free trials came up. In our business, we know if someone does an onboarding session with […]
October 25, 2019
Via: CMSWireAdobe has announced enhancements to its Experience Cloud, which includes its customer experience, advertising and analytics software. The updates in software come in Adobe’s Data Science Workspace, its product recommendations offerings, retail sales forecasting and its people-based destinations solution. The […]
Advertising & Marketing, Technology
October 3, 2019
Via: CMSWireGartner’s Hype Cycle for Digital Marketing and Advertising 2019 finds that marketing teams that ignore the real-time nature of customer behavior and expectations could see “full-scale media crisis.” Maybe but regardless, real-time marketing is no walk in the park because, […]
September 27, 2019
Via: CMSWireMicrosoft debuted commerce solutions for its Dynamics 365 suite to “transform the retail experience.” Microsoft introduced the solutions — Dynamics 365 Commerce and Dynamics 365 Connected Store — to press and analysts last week in San Francisco. The Dynamics 365 […]
September 26, 2019
Via: CMSWireCAMBRIDGE, Mass. — A solution to help African farmers prevent grain contamination. An alternative to invasive biopsies to better detect liver diseases. A communication tool to help authorities communicate with citizens when internet and cell service is down in times […]
Advertising & Marketing, Technology
September 17, 2019
Via: CMSWireWe’re witnessing an unprecedented explosion in digital communication technologies. Facebook, Twitter, TikTok, Snapchat, Slack — the options are practically endless. And yet email — conventionally viewed as a decades-old dinosaur — remains most people’s preferred way to communicate. And it’s […]
September 16, 2019
Via: CMSWireArtificial intelligence (AI) is here. The technology is already making an impact across many industries. According to IDC, worldwide spending on AI systems is forecast to reach $35.8 billion in 2019 — a 44% increase over 2018. For any company […]
Advertising & Marketing, Technology
September 11, 2019
Via: CMSWireFrom voice-activated devices to in-store kiosks, touchpoints are everywhere, and more are coming. Even traditional signage is going digital, and brands are already seeing results, with digital signage boosting brand awareness by 47.7%. We’ve asked digital marketing experts what digital […]
September 3, 2019
Via: CMSWireThe majority of organizations have a senior customer experience (CX) leader and a centralized CX team in place, according to findings from the Qualtrics XM Institute’s The State of Customer Experience Management 2019 benchmark survey. Is it time for all […]
Advertising & Marketing, Technology
August 30, 2019
Via: CMSWireThe web has evolved considerably over the past several years, sparking numerous debates over its future. Among those voicing an opinion on the subject is its creator, Sir Tim Berners-Lee, who maintains that “it would be defeatist and unimaginative to […]
Advertising & Marketing, Technology
August 16, 2019
Via: CMSWireSome statistics are ubiquitous in marketing circles. Such as the one about half of all new businesses failing within the first five years. (And yes, there is some debate on how true it really is.) But if you think “half” […]