March 8, 2021
Via: SearchenginewatchAs more and more small businesses are going through digital transformation, there’s an emerging demand for new ways to attract and engage customers. As online shopping is becoming a norm, both the competition and customers’ expectations are quickly growing. How […]
Analytics & Data, Platforms, Technology
October 21, 2020
Via: CMSWireOnly 10 years ago, artificial intelligence (AI) was just a lofty concept for consumers, appearing in pop culture references or fleeting news stories. Today, it pervades every corner of life, from Siri on our iPhones, to smart home security systems, […]
June 3, 2020
Via: CMSWireThe COVID-19 pandemic has caused sharp drops in sales and revenues for many companies, resulting in layoffs and other cost-cutting measures, including reductions to customer experience (CX) budgets. While the most common recommendation is to demonstrate the value of CX […]
June 6, 2019
Via: CMSWireAs a former ecommerce CEO, I know that one of the most, if not the most important metric is customer lifetime value (CLTV) — how much each customer contributes to the business over time. Brands work to drive loyalty, advocacy, […]
May 8, 2019
Via: Smart InsightsThere are about 4.338 billion internet users. Out of these, about 3.484 billion people use social media, which translates to almost half the population of the world. This makes it one of the most important platforms to reach your customers. […]
Advertising & Marketing, Technology
May 29, 2018
Via: CMSWireDon’t look now, but that company rep you thought you were chatting with while shopping online may not have been a live person at all. It may very well have been a chatbot — a computer program designed to mimic […]
Advertising & Marketing, Technology
May 18, 2018
Via: Smart InsightsHow and where to get human input for your web experiences We live in an age of high online connection, but low interpersonal connection. Even in relatively casual settings, people just don’t chit-chat as much anyone. And this bums me […]
May 16, 2017
Via: CMSWireThere was once a company whose packaging was notoriously difficult to open. In fact, a TV program had a competition where it offered a prize for anybody who could open the package without spilling the contents. Nobody won the prize. […]
September 18, 2015
Via: itCuratedWhen it comes to mobile commerce, the effort typically goes into getting mobile websites and apps live and mastering responsive design, and obsessing over home page, product page, category, search, menu navigation and mobile checkout usability. But mobile customer service […]