Tag: customer satisfaction

September 18, 2023

Today’s customers have endless choices and aren’t hesitant to switch brands if they’re not getting what they need. A customer’s perception of a brand is not just influenced by product quality or price — the overall customer experience, the personalization […]

June 26, 2023

B2B SaaS customer retention strategies are integral to any business’s success. In an increasingly competitive market, keeping existing customers engaged and satisfied often takes priority over acquiring new ones. Why? Because a solid base of loyal customers leads to steady […]

May 3, 2023

While it would be nice if we could provide every customer with their own personal concierge during the buying and post-purchase journey, for all but a handful of brands that simply isn’t possible. What’s more, not all customers even want […]

July 29, 2022

If you read my columns here, you’ll note I focus a lot on consumer insights and customer experience (CX) approaches. But guess what? CX and CSAT can be just as important for B2B or industrial sales. Here’s why: When Customer […]

July 6, 2021

The pandemic has shaken up the payments industry as we know it. With more businesses incorporating contactless activities into their workflows, existing payment methods such as cash and paper check deposits are becoming obsolete. In fact, 66% of business leaders […]

August 13, 2019

Holiday’s the season to reach new customers — according to Google, 61% of shoppers were open to buying from new retailers during the 2018 holiday season, and 46% did buy from a new retailer in the 2017 season. While promotions, […]

July 29, 2019

Usually when you read about fulfillment, the discussion is focused on some logistical or technical aspect of delivering goods to customers. Of course, there are many operational tasks and backend processes that all must harmonize in order to make it […]