Tag: customer retention

Advertising & Marketing, Technology

How to Optimize Customer Acquisition and Retention

September 30, 2022

Via: CMSWire

Acquiring and keeping customers is the yin and yang of any business. We need customers to win new ones. Yet, most businesses treat customer acquisition and retention as if they were contraries — like summer and winter. Customer acquisition is […]

Advertising & Marketing, Technology

Is Marketing Missing the Customer Experience Revenue Opportunity?

September 23, 2022

Via: CMSWire

Marketing’s role beyond the point of sale is a gray area. While we’d all broadly agree that our job is to create demand by helping businesses recognize they have problems, fewer would agree that keeping new customers happy should be […]

Mobile Commerce, Mobile Marketing

Nike attributes digital revenue growth to demand across mobile apps

June 30, 2022

Via: Marketing Dive

Nike’s results show that its mobile connections to consumers are key in supporting revenue growth and customer retention. The company’s family of apps helped drive almost half of its total digital business, putting it on course to reach a longer-term […]

Advertising & Marketing, Technology

How AI-Based Marketing Can Improve Customer Retention

December 9, 2021

Via: CMSWire

AI-based marketing enables brands to personalize the customer experience while providing real-time decisioning based on the actionable insights that are obtained through the analysis of massive amounts of historical and current customer data. In fact, according to a report from […]

Advertising & Marketing, Technology

What Is Customer Loyalty and Retention (And 3 Tips for Improvement)

September 7, 2021

Via: CMSWire

Although the terms “customer loyalty” and “customer retention” are often used interchangeably, they actually refer to two different things. Customer loyalty refers to customers who have decided to continue to do business with a brand as a preference over that […]


Optimize Your B2B Sales Process for Success in a Virtual Marketplace

April 9, 2021

Via: CMSWire

The pandemic has had a profound impact on the business-to-business (B2B) sales process. Customers’ demands for digital interaction have increased — and things are unlikely to go back to the way they were, at least anytime soon. McKinsey’s B2B Decision […]


What Is Voice of the Customer and What Does it Mean for Customer Experience?

October 15, 2020

Via: CMSWire

Voice of Customer (VoC) programs have been shown to improve the customer journey when brands use VoC metrics to obtain actionable insights, but only when those insights are used to make positive changes to a product, service, or business. Yet […]

Advertising & Marketing, Technology

Customer Success Should Begin Long Before the Contract Is Signed

June 5, 2020

Via: CMSWire

SaaS giveth and SaaS taketh away. The subscription economy changed the game for software companies, smoothing out otherwise lumpy business models and powering bountiful booking backlogs. But shorter contract terms mean that customers can easily defect, which is why SaaS […]

Advertising & Marketing, Technology

What Does it Take to Lose a Customer?

January 9, 2020

Via: CMSWire

Customer experience. It’s a term that meant little to organizations even 10 years ago, and even now might still elicit eye rolls from executives. Despite that, American Express research found a significant increase in consumer satisfaction in recent years. However, […]

Mobile Commerce

The chatbot impact on ecommerce

October 22, 2019

Via: Get Elastic

Customer service is more than a compliant department – it’s the act of providing assistance to the customer before, during and after a purchase. Its widely accepted that customer retention is cheaper to customer acquisition. A mere increase of 5% […]


How to Bake Customer Success into Your Operations

August 13, 2019

Via: CMSWire

When the first software-as-a-service (SaaS) solutions debuted in the late 1990s, the nature of technology businesses fundamentally changed. Before, software came with commitment. People paid dearly in time and money for on-premises systems that they could hardly imagine changing. With […]