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Tag: customer loyalty


Advertising & Marketing, Technology

Is Marketing Missing the Customer Experience Revenue Opportunity?

September 23, 2022

Via: CMSWire

Marketing’s role beyond the point of sale is a gray area. While we’d all broadly agree that our job is to create demand by helping businesses recognize they have problems, fewer would agree that keeping new customers happy should be […]


Advertising & Marketing, Technology

4 Ways Brands Are Boosting Customer Loyalty

September 14, 2022

Via: CMSWire

Customer loyalty refers to customers who continue to do business with a brand as a preference over competitors. Many factors contribute to customer loyalty, including brand trust, a positive emotional connection, personalized experiences across channels and actionable insights gained from […]


Advertising & Marketing, Technology

How to market SaaS using the RACE Framework

November 12, 2021

Via: Smart Insights

RACE focuses on how to improve your marketing across the full customer lifecycle from creating awareness to build an audience, encouraging interaction and lead generation, to purchase, and then customer loyalty. When looking at how to market Software as a […]


Advertising & Marketing, Technology

What Is Customer Loyalty and Retention (And 3 Tips for Improvement)

September 7, 2021

Via: CMSWire

Although the terms “customer loyalty” and “customer retention” are often used interchangeably, they actually refer to two different things. Customer loyalty refers to customers who have decided to continue to do business with a brand as a preference over that […]


Advertising & Marketing, Technology

Customer loyalty marketing in a digital era

December 7, 2020

Via: Smart Insights

The customer loyalty market is in a state of flux. While physical cards decline amidst low-contact social distancing, notifications and emails from my favourite brands are more targeted (and appealing!) than ever. With marketing budgets tightening, customer engagement is a […]


News

What Is Voice of the Customer and What Does it Mean for Customer Experience?

October 15, 2020

Via: CMSWire

Voice of Customer (VoC) programs have been shown to improve the customer journey when brands use VoC metrics to obtain actionable insights, but only when those insights are used to make positive changes to a product, service, or business. Yet […]


Advertising & Marketing, Technology

What Does it Take to Lose a Customer?

January 9, 2020

Via: CMSWire

Customer experience. It’s a term that meant little to organizations even 10 years ago, and even now might still elicit eye rolls from executives. Despite that, American Express research found a significant increase in consumer satisfaction in recent years. However, […]


News

The art of B2B fulfillment and how to improve customer loyalty

July 29, 2019

Via: Get Elastic

Usually when you read about fulfillment, the discussion is focused on some logistical or technical aspect of delivering goods to customers. Of course, there are many operational tasks and backend processes that all must harmonize in order to make it […]


Mobile Commerce

Mobile App Retention: 5 Key Strategies to Keep Your Customers

September 1, 2016

Via: CMSWire

Most developers have one thing in mind when they build a mobile app: Getting users to download it. But ironically, that mindset is why the majority of apps fail. Make New Customers, Keep the Old Ones Acquiring new users is […]


Platforms, Technology

Nordstrom discovers the high cost of merged channel

February 26, 2016

Via: itCurated

Nordstrom, a longtime leader in customer service in-store, is learning how expensive a merged channel strategy is. But as it fights its way through new costs, it is illustrating the changing nature of retail itself. What is the cost of […]


News

Marketers’ Focus for 2016: Digital Tactics That Help Acquire, Convert, Retain Customers

February 17, 2016

Via: itCurated

Statistics represent more than just numbers on a page. Those facts, figures, and percentages tell the stories of brands – where they succeeded, where they fell short, and how they plan to approach their next chapters. They can also tell […]


Advertising & Marketing

2015 State of Digital Marketing

February 13, 2015

Via: itCurated

We’re seeing quite a change when it comes to digital marketing and this infographic from Smart Insights breaks down the strategies and provides some data that speaks well to the change. From an agency standpoint, we’re watching as more and […]