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Tag: customer lifetime value

E-commerce trends to consider in 2022

February 28, 2022

Via: Natalie Dunn

More than two years have passed since the beginning of the COVID-19 pandemic that disrupted the lives of people everywhere. This healthcare crisis changed not only the way people live, work, and have fun, it also altered consumer behavior, forever […]

Customer Experience Fundamentals: When Customer Support Goes Horribly Wrong

June 6, 2019

Via: CMSWire

As a former ecommerce CEO, I know that one of the most, if not the most important metric is customer lifetime value (CLTV) — how much each customer contributes to the business over time. Brands work to drive loyalty, advocacy, […]