Advertising & Marketing, Technology
October 6, 2022
Via: CMSWireHappy customers make for a strong brand. Companies that provide excellent service to their customers not only boost retention, but can also positively impact marketing through message amplification, positive reviews and strong public perception. Despite this clear opportunity, however, marketing […]
Advertising & Marketing, Technology
September 30, 2022
Via: CMSWireAcquiring and keeping customers is the yin and yang of any business. We need customers to win new ones. Yet, most businesses treat customer acquisition and retention as if they were contraries — like summer and winter. Customer acquisition is […]
Advertising & Marketing, Technology
November 12, 2021
Via: Smart InsightsRACE focuses on how to improve your marketing across the full customer lifecycle from creating awareness to build an audience, encouraging interaction and lead generation, to purchase, and then customer loyalty. When looking at how to market Software as a […]
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