Tag: customer lifecycle

Advertising & Marketing, Technology

Why Customer Service Is the New Marketing

October 6, 2022

Via: CMSWire

Happy customers make for a strong brand. Companies that provide excellent service to their customers not only boost retention, but can also positively impact marketing through message amplification, positive reviews and strong public perception. Despite this clear opportunity, however, marketing […]

Advertising & Marketing, Technology

How to Optimize Customer Acquisition and Retention

September 30, 2022

Via: CMSWire

Acquiring and keeping customers is the yin and yang of any business. We need customers to win new ones. Yet, most businesses treat customer acquisition and retention as if they were contraries — like summer and winter. Customer acquisition is […]

Advertising & Marketing, Technology

How to market SaaS using the RACE Framework

November 12, 2021

Via: Smart Insights

RACE focuses on how to improve your marketing across the full customer lifecycle from creating awareness to build an audience, encouraging interaction and lead generation, to purchase, and then customer loyalty. When looking at how to market Software as a […]