Tag: customer journey

February 1, 2024

The intersection between marketing and customer experience is a critical aspect of a successful business strategy. Both areas play a vital role in shaping how customers perceive a brand, and a company succeeds most when the two departments are interconnected. […]

December 18, 2023

Customer experience design (CX design) has emerged as a pivotal element in today’s customer-centric world, defining not just how customers interact with brands, but also shaping their overall brand perception and loyalty. The concept of CX design involves creating an […]

June 4, 2021

Google Marketing Livestream 2021 featured marketing innovations in lead generation, audience insights, search image ads, customer data privacy and in-app content on YouTube and digital video. “Overall, a lot of these changes are in line with Google’s shift toward improved […]

May 19, 2021

The customer journey has come a long way from the days of simply walking into a store and buying a product. These days the journey is complex, involving customer research, word-of-mouth recommendations and interacting with the business over social media. […]

October 15, 2020

Voice of Customer (VoC) programs have been shown to improve the customer journey when brands use VoC metrics to obtain actionable insights, but only when those insights are used to make positive changes to a product, service, or business. Yet […]

June 4, 2020

Companies like to talk about being customer centric. The trouble is, the majority are doing more talking than listening. If you look at the most successful companies right now — Amazon, Instacart, Netflix — they’re successful in large part because […]

November 5, 2018

The potential for the internet of things (IoT) to impact the customer journey is undoubtedly massive. But how much of an impact do IoT technologies have on the unique journeys that individual customers take with brands today — in 2018? […]

January 26, 2018

Marketers have more outlets for their content than ever before, from SoundCloud to Snapchat. To be successful, though, you can’t push out content “spray and pray” style, hoping at least one piece hits its target audience in just the right […]

July 3, 2017

Four business marketing strategies can boost business-to-business sales conversion rates by up to 25 percentage points, based on results of a survey Altman Vilandrie released this week. However, only 15 percent of businesses fully take advantage of them. Even those […]

June 26, 2017

Gartner predicts 30 percent of web browsing sessions will be done without a screen by 20201. I’d be surprised if it takes that long. Your customers are on the move — consuming digital content, information and experiences in ways few could […]

April 26, 2017

Think of your five best friends in this world. If you don’t have five add in Myspace Tom, he’s always happy to help. Are these relationships transactional or emotional? Do you remember the person or a favorite memory of that […]

April 24, 2017

A study by Wishpond of 62 landing pages shows that a lot of B2B SaaS business landing pages are not able to convert about 87 percent of their visitors by not fulfilling certain aspects on the landing page. When looking […]

April 5, 2017

Why is it that B2B customer experience (CX) ratings fall so far behind their equivalents in the B2C market? Global consulting firm McKinsey reports that B2C companies tend to receive satisfaction ratings between 65 and 85 percent. By contrast, B2B […]

February 8, 2017

Just when marketers solve one problem, another rears its head. Multichannel commerce is presenting marketers with a whole new raft of challenges. Ensuring consistent messaging across many channels is one thing, but doing so while dynamically pricing, generating contextual bundles […]

August 23, 2016

For marketers looking to decode the customer journey, understanding customer pain points can be helpful. According to April 2016 research, almost three-quarters of executives in North America said they have at least some capability to detect when and how digital […]

March 18, 2016

For the last few years, “mobile first!” has become the mantra among savvy digital marketers. But a mobile first approach seems to be more of an ideology than it is a standard in digital design. Recent research shows that marketers […]

March 8, 2016

In which we take a look at the experience of searching for a brand or product, looking at a brand’s organic and paid search reach and its subsequent landing page. All from the point of view of the customer. This […]

February 9, 2016

Marketing in the modern world means making a personalized connection with your consumer base. The old way of blindly advertising and marketing based on vague data about generalized demographics doesn’t accomplish that goal. With better analytics and information than ever […]