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Tag: customer journey


Advertising & Marketing, Technology

Highlights From Google’s Marketing Livestream

June 4, 2021

Via: CMSWire

Google Marketing Livestream 2021 featured marketing innovations in lead generation, audience insights, search image ads, customer data privacy and in-app content on YouTube and digital video. “Overall, a lot of these changes are in line with Google’s shift toward improved […]


Analytics & Data

In Today’s Customer-First World, Data Silos Aren’t Sustainable

May 19, 2021

Via: CMSWire

The customer journey has come a long way from the days of simply walking into a store and buying a product. These days the journey is complex, involving customer research, word-of-mouth recommendations and interacting with the business over social media. […]


News

What Is Voice of the Customer and What Does it Mean for Customer Experience?

October 15, 2020

Via: CMSWire

Voice of Customer (VoC) programs have been shown to improve the customer journey when brands use VoC metrics to obtain actionable insights, but only when those insights are used to make positive changes to a product, service, or business. Yet […]


Advertising & Marketing, Technology

If You’re Trying to Control the Customer Experience, You’ve Already Lost It

June 4, 2020

Via: CMSWire

Companies like to talk about being customer centric. The trouble is, the majority are doing more talking than listening. If you look at the most successful companies right now — Amazon, Instacart, Netflix — they’re successful in large part because […]


News

3 Areas Where IoT Will Improve the Customer Journey

November 5, 2018

Via: CMSWire

The potential for the internet of things (IoT) to impact the customer journey is undoubtedly massive. But how much of an impact do IoT technologies have on the unique journeys that individual customers take with brands today — in 2018? […]


Advertising & Marketing, Technology

10 Steps to Building a Successful Content Strategy

January 26, 2018

Via: CMSWire

Marketers have more outlets for their content than ever before, from SoundCloud to Snapchat. To be successful, though, you can’t push out content “spray and pray” style, hoping at least one piece hits its target audience in just the right […]


Advertising & Marketing, Technology

4 Marketing Strategies That Can Boost B2B Sales: Study

July 3, 2017

Via: Ecommerce Times

Four business marketing strategies can boost business-to-business sales conversion rates by up to 25 percentage points, based on results of a survey Altman Vilandrie released this week. However, only 15 percent of businesses fully take advantage of them. Even those […]


News

From Web Pages to Journeys: How to Prioritize Customer Pathways

June 26, 2017

Via: CMSWire

Gartner predicts 30 percent of web browsing sessions will be done without a screen by 20201. I’d be surprised if it takes that long. Your customers are on the move — consuming digital content, information and experiences in ways few could […]


Advertising & Marketing, Technology

If You Want to Build A Brand, Create an Emotional Experience First

April 26, 2017

Via: Inc.com

Think of your five best friends in this world. If you don’t have five add in Myspace Tom, he’s always happy to help. Are these relationships transactional or emotional? Do you remember the person or a favorite memory of that […]


Technology, Website design and optimization

12 ways your landing page is making you lose potential customers

April 24, 2017

Via: TheNextWeb

A study by Wishpond of 62 landing pages shows that a lot of B2B SaaS business landing pages are not able to convert about 87 percent of their visitors by not fulfilling certain aspects on the landing page. When looking […]


Advertising & Marketing, Technology

5 B2B Customer Touchpoints You Can’t Afford to Ignore

April 5, 2017

Via: CMSWire

Why is it that B2B customer experience (CX) ratings fall so far behind their equivalents in the B2C market? Global consulting firm McKinsey reports that B2C companies tend to receive satisfaction ratings between 65 and 85 percent. By contrast, B2B […]


Analytics & Data, Technology

How to Create a Unified Customer Ecommerce Journey

February 8, 2017

Via: CMSWire

Just when marketers solve one problem, another rears its head. Multichannel commerce is presenting marketers with a whole new raft of challenges. Ensuring consistent messaging across many channels is one thing, but doing so while dynamically pricing, generating contextual bundles […]


Advertising & Marketing, Technology

Can You Detect When Digital Customers Are Struggling?

August 23, 2016

Via: Emarketer.com

For marketers looking to decode the customer journey, understanding customer pain points can be helpful. According to April 2016 research, almost three-quarters of executives in North America said they have at least some capability to detect when and how digital […]


Mobile Marketing

Why Mobile First is No Longer Enough; It’s Time To Think About Mobile Only Design

March 18, 2016

Via: itCurated

For the last few years, “mobile first!” has become the mantra among savvy digital marketers. But a mobile first approach seems to be more of an ideology than it is a standard in digital design. Recent research shows that marketers […]


Advertising & Marketing

Customer journey from search to landing page: UK supermarkets

March 8, 2016

Via: itCurated

In which we take a look at the experience of searching for a brand or product, looking at a brand’s organic and paid search reach and its subsequent landing page. All from the point of view of the customer. This […]


Advertising & Marketing, Technology

Mastering Customer Experience Starts With Customer Journey Mapping

February 9, 2016

Via: itCurated

Marketing in the modern world means making a personalized connection with your consumer base. The old way of blindly advertising and marketing based on vague data about generalized demographics doesn’t accomplish that goal. With better analytics and information than ever […]