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Tag: customer experience


Advertising & Marketing, Technology

The Modern Age of CX Messaging: 4 Key Changes

November 23, 2022

Via: CMSWire

The new generation of consumers are reshaping customer experience like never before. Digitization has launched a new era where brands must be available whenever and wherever to customers, and elevate the level of service they provide. To learn more about […]


Analytics & Data

How AI-Driven Data Enhances CX

November 21, 2022

Via: CMSWire

By using artificial intelligence (AI) and machine learning (ML), brands can analyze data objectively, improving insights and generating actionable reports that can be used to make data-driven decisions. With AI and ML, these insights are more sophisticated and valuable to […]


Apps & Sites, Mobile Commerce

LinkedIn Heats up Three-Way Competition for Audio

November 15, 2022

Via: CMSWire

The battle to win consumer attention through social audio was a hotfoot race between Clubhouse and Twitter. LinkedIn is now poised to heat things up into a three-way race. LinkedIn has launched its social audio feature called Audio Events. Users […]


Advertising & Marketing, Technology

If You Don’t Love Your Customers, Someone Else Will

October 31, 2022

Via: CMSWire

All You Need Is Love.” It’s not just a Beatles song, it should be your customer experience ethos. Because if you aren’t showing your customers that you love them, you can bet someone else is knocking at the door to […]


Editorial

3 E-Commerce Strategies to Grow Your Online Business in 2022

October 30, 2022

Via: Isabella Carter

In recent years, the role of e-commerce within companies changed dramatically. The COVID-19 pandemic has forever affected the way consumers and businesses interact and trade. Once you factor in the unique circumstances we are still facing, it’s clear why companies […]


Technology, Website design and optimization

Adaptive AI Will Improve the Customer Experience

October 13, 2022

Via: CMSWire

Adaptive Artificial Intelligence (AI) is able to update its own code to incorporate what it has learned from its experiences with new data. This means Adaptive AI can be used to continually improve the customer experience with each iteration of […]


Analytics & Data

Customer Data Management Is the Key to Consumer Trust, Profitability

October 11, 2022

Via: CMSWire

The more businesses understand their customers — where they live, what they like or dislike, what influences their purchasing decisions, etc. — the easier it is to provide a good customer experience. One Statista survey revealed that 90% of US […]


Editorial

5 Strategies for Balancing Security, Acquisition, and Support Costs Without Sacrificing CX

October 11, 2022

Via: Joseph Saunders

Since its inception, the global pandemic has continued to have a long-lasting impact on how we buy, work, and also how our businesses operate.  As such, user behaviour has naturally evolved, leading to developments in customer experience (CX) to meet […]


Advertising & Marketing, Technology

How AI Can Impact Your Marketing, Customer Experience

October 6, 2022

Via: CMSWire

Artificial intelligence (AI) has become an integral part of any business structure regardless of which level of business it has been implemented. The reason for AI’s success is that it’s both scalable and practical, offering business owners and marketers a […]


Analytics & Data

Customer Data: 8 Rights Don’t Make It Wrong

September 30, 2022

Via: CMSWire

Data is at the heart of designing and delivering a great (connected) customer experience. Without data informing your design and delivery, you really are flying blind. But that opening statement leaves us with a few questions, including: How do we […]


Advertising & Marketing, Technology

Use the Force … for Customer Experience and Marketing

September 30, 2022

Via: CMSWire

It’s another month, and another new entry (Andor) in the Star Wars franchise. And while I enjoy light saber battles and Yoda-isms as much as the next person, as a researcher I’m even more intrigued about what lessons we can […]


Technology, Website design and optimization

How Does Adobe’s $20B Acquisition of Figma Impact UX Designers?

September 27, 2022

Via: CMSWire

On Sept. 15, Adobe announced a deal to buy the design platform Figma for $20 billion — Adobe’s largest acquisition to date. According to company officials the new asset will expand their product portfolio with Figma’s web-based, multiplayer capabilities and […]


Advertising & Marketing, Technology

Is Marketing Missing the Customer Experience Revenue Opportunity?

September 23, 2022

Via: CMSWire

Marketing’s role beyond the point of sale is a gray area. While we’d all broadly agree that our job is to create demand by helping businesses recognize they have problems, fewer would agree that keeping new customers happy should be […]


Technology, Website design and optimization

How Low-Code/No-Code Are Changing CX Design

September 21, 2022

Via: CMSWire

Non-progammers across every part of a business can now create applications that enhance employee productivity and increase engagement and agility via low-code and no-code app development. And that’s not all. Low-code and no-code are also assisting brands in the process […]


Advertising & Marketing, Technology

Navigating Your Content Strategies Through Turbulent Marketing Skies

September 20, 2022

Via: CMSWire

These days, there’s no shortage of doom and gloom about business and the economy, as business pundits seem to endlessly debate the question of “Are we in a recession or not?” What’s more, the term “headwinds” is thrown around constantly, […]


Advertising & Marketing, Technology

How Influencers Help Build a Better Customer Experience

September 13, 2022

Via: CMSWire

The high interest in social commerce through social media has drawn marketers to influencers, seeking opportunities to gain customer attention. Influencer commentary on products and services has developed into a critical growth factor for many brands on social media. Today, […]


Analytics & Data

Is Bad Data Ruining Your Customer Experience?

August 25, 2022

Via: CMSWire

Poor data quality is often the cause of negative experiences for customers, leads and employees. Outdated, siloed, unformatted, duplicated and otherwise bad data can be the culprit that’s ruining your customer experience. Misspelled names, inappropriate product suggestions, undeliverable messages, duplicate […]


Analytics & Data

Big Data Trumps Quality Content

August 15, 2022

Via: CMSWire

“Increasing data size shrinks confidence intervals but magnifies the effect of survey bias: an instance of the Big Data Paradox,” a study in Nature magazine has stated. What this means is that Big Data can give you great confidence in […]


Advertising & Marketing, Technology

Omnichannel Content Delivery Paves the Way for Better Customer Experience

August 12, 2022

Via: CMSWire

Traditional content platform architectures leverage a coupled management and delivery model, in which the same product and application both manages content via a CMS interface and delivers the end experience though web page templates in the CMS. The focus is […]


Advertising & Marketing, Technology

How to Use Content Marketing to Your Advantage

August 1, 2022

Via: CMSWire

For many years, marketing aimed to pitch a product or service. Regardless of the medium, your marketing approach was to tell the audience your product was the best. Laundry soap, toothpaste, soda, cars, etc., were all marketed the same way. […]