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Tag: Customer Data


Analytics & Data

Tips to Inform Your Customer Data Clean Room Strategy

October 21, 2022

Via: CMSWire

By now, most marketers are aware of the convergence of global factors that will undoubtedly make targeting and measurement more difficult to perform in the future. The deprecation of the third-party cookie by Google, which is forcing brands to rethink […]


Analytics & Data

Customer Data Management Is the Key to Consumer Trust, Profitability

October 11, 2022

Via: CMSWire

The more businesses understand their customers — where they live, what they like or dislike, what influences their purchasing decisions, etc. — the easier it is to provide a good customer experience. One Statista survey revealed that 90% of US […]


Analytics & Data

Customer Data: 8 Rights Don’t Make It Wrong

September 30, 2022

Via: CMSWire

Data is at the heart of designing and delivering a great (connected) customer experience. Without data informing your design and delivery, you really are flying blind. But that opening statement leaves us with a few questions, including: How do we […]


Advertising & Marketing, Technology

Why Marketers Should Explore These 4 Emerging Technology Trends

August 30, 2022

Via: CMSWire

For brands, the pandemic’s initial disruptions are easing, if not absent, while spiraling inflation, talent scarcity and lingering supply chain challenges continue to contest marketers’ best laid plans. Against this conflicting backdrop, marketers seek to balance between tried-and-true, personalized campaigns […]


Analytics & Data

Is Bad Data Ruining Your Customer Experience?

August 25, 2022

Via: CMSWire

Poor data quality is often the cause of negative experiences for customers, leads and employees. Outdated, siloed, unformatted, duplicated and otherwise bad data can be the culprit that’s ruining your customer experience. Misspelled names, inappropriate product suggestions, undeliverable messages, duplicate […]


Advertising & Marketing, Technology

Metaverse Marketing Offers New Approach To Utilizing Customer Data

February 22, 2022

Via: E-Commerce Times

In Neal Stephenson’s popular 1992 sci-fi novel “Snow Crash” the author introduced the term metaverse to portray a futuristic world where people interacted in virtual 3D worlds using avatars. While his avatar-laced society is a familiar playing field for virtual […]


News

Moz Releases SEO Tool, Blueshift Updates Customer Data Platform & More CX News

October 5, 2021

Via: CMSWire

Moz, which produces search engine optimization technology, has announced the launch of True Competitor. This new tool, currently in beta, joins a suite of research tools within Moz Pro. It is designed to help users identify a website’s true competitors […]


Analytics & Data

Are You Making the Most of Customer Data?

June 21, 2021

Via: CMSWire

For over a decade now companies have been capitalizing on the three V’s of big data: volume, variety and velocity. The ready availability of customer data — in theory — translated into a goldmine of insights for businesses. Yet according […]


Platforms, Technology

How CDP Insights Go Beyond Marketing

November 18, 2020

Via: CMSWire

According to new research, a third of companies are in the process of deploying a customer data platform. (1) This comes at a time when marketers are trying to retain their current customers and engage with potential ones, all under […]


Advertising & Marketing, Technology

Data Management May Sound Boring But It’s Crucial for Marketing Success

June 1, 2020

Via: CMSWire

In the martech world, we’re faced with evolving technologies and strategies every single day. Each “next” thing that appears seems to be fancier, more promising and even, well, sexier than the previous one. But, has this made us lose sight […]


Advertising & Marketing, Technology

2 Years Later: How Has GDPR Affected Your Marketing?

May 28, 2020

Via: CMSWire

Happy 2nd birthday, GDPR. The European Union’s General Data Protection Regulation’s saw its two-year enforcement anniversary date pass by Monday, May 25. By now we’ve heard about the major fines over the past two years. Now the question is what […]


Advertising & Marketing, Platforms, Technology

How brand management can be enhanced in the age of AI

March 31, 2020

Via: Smart Insights

Meanwhile, AI is slowly but steadily becoming more prevalent in customers’ day-to-day lives. It makes everyday tasks and small chores easier and is quickly becoming more readily available in lots of shapes and sizes to suit customers’ needs. Google and […]


News

What Does it Mean to Be CCPA Compliant?

March 13, 2020

Via: CMSWire

2020 marks the beginning of the first comprehensive data privacy legislation in the US, the California Consumer Privacy Act. (CCPA). In 2018, California legislators passed a new set of laws designed to implement regulations on how an organization collects, stores […]


Advertising & Marketing, Technology

Navigating Privacy Laws in 2020: Invest in Quality Content

December 20, 2019

Via: CMSWire

What does quality content have to do with the wave of privacy laws that are hitting the market? On the surface they seem like two completely unrelated topics, but bear with me for a minute. Consumer privacy laws like the […]


Advertising & Marketing, Technology

What Marketers Can Do to Regain Consumer Trust

August 30, 2019

Via: CMSWire

The web has evolved considerably over the past several years, sparking numerous debates over its future. Among those voicing an opinion on the subject is its creator, Sir Tim Berners-Lee, who maintains that “it would be defeatist and unimaginative to […]


News

Google’s New Cookies Features May Hamper Online Advertising, Improve Privacy

May 15, 2019

Via: CMSWire

New measures limiting the use of cookies in the Google Chrome browser will give users more easy-to-access information and power over which cookies websites have installed on their browsers, crucially distinguishing between cookies that actually help you and those that […]


Analytics & Data

Tech Industry Lambasts New FCC Privacy Rules

November 2, 2016

Via: Ecommerce Times

The United States Federal Communications Commission last week adopted privacy rules for both wired and wireless broadband ISPs aimed at giving consumers greater control over their data, more privacy, and stronger security safeguards for that data. The rules implement Section […]


News

How to use mobile as a bridge between digital and physical

November 3, 2015

Via: itCurated

The evolution of mobile tech is closing the gap between digital and tangible planes. How can marketers use these advances to facilitate the customer journey and drive sales? Consumers navigate the online and offline worlds on their own terms before […]


Mobile Commerce

Right to be forgotten and e-commerce

September 14, 2015

Via: itCurated

The “right to be forgotten” concept presumes that, upon request, third parties that have information concerning individuals or entities should remove such information deemed private or damaging. The concept extends to past events that are no longer occurring, yet their […]