Tag: Customer Data

January 25, 2024

In response to cybercriminals’ increasing sophistication, fintech cyber security continues to evolve, and new technologies are constantly developed. Cybersecurity expertise and adequate awareness are therefore necessary when dealing with fintech. In this article, we’ll examine the SAP Security Framework, as […]

November 13, 2023

In an era where data is everything, understanding the intricacies of customer analytics is essential for businesses looking to stay ahead of the competition. The ability to dissect and use customer data can spell the difference between a thriving enterprise […]

October 3, 2023

Marketers need martech tools to produce their emails, content campaigns and web and digital experiences. They spend a lot of money to do so, too. Martech tool spending in the United States is forecast to increase further over this year […]

October 2, 2023

We celebrate Customer Service Week and CX Day in the first week of October. Customer service is a term neatly nested within a more robust category known as customer experience (CX). Many other factors comprise the overall customer experience, including […]

August 21, 2023

Customers and partners now expect to be serviced and engaged on their terms, from any location, and using the devices they choose. That puts pressure on organizations to provide a seamless and consistent experience across all products and channels. Organizations […]

July 6, 2023

We are living on the cusp of an AI revolution in customer experience management, as companies brace for a future where AI technology — such as machine learning, chatbots and lately generative AI — will supercharge contact centers and frontline […]

June 16, 2023

The definition of customer data is any first-party behavioral, demographic and personal information that organizations collect directly from their customers or obtain from a third party, such as a data broker or business partner, and which can be traced back […]

June 13, 2023

Consumers are becoming more aware and concerned about the collection, storage and use of their personal data online. As such, they tend to prefer businesses that consistently demonstrate transparency, trustworthiness and robust security in their data handling practices. To meet […]

May 31, 2023

The online cookie jar is almost empty. Netscape invented the cookie in 1992, but 30 years later, it’s beginning to disappear. Apple, Google and Mozilla already initiated plans to completely stop supporting third-party cookies. Google still plans to tracking in […]

April 24, 2023

When organizations take stock of which practices do the most to boost or protect the bottom line, customer loyalty programs should be near the top of the list. Industry logic says that it typically requires five-to-seven times more investment to […]

February 28, 2023

While companies have made solid progress in unifying their customer data, nearly two-thirds still don’t use a customer data platform (CDP). This leaves copious room for growth, according to the 2022 CDP Institute Member Survey. “It’s not surprising that 2/3rds […]

February 7, 2023

Marketers want 360-degree views of customers in order to provide them with the most enticing, personalized messaging. But to have such a comprehensive view of customers, marketers need comprehensive data from a variety of sources. However, collecting, merging and analyzing […]

January 26, 2023

Just as consumer confidence was on its way up, rail strikes and snow struck the UK impacting footfall yet again. This, alongside the tough economic climate, has created a perfect storm resulting in unusual reductions in footfall on high streets, […]

January 25, 2023

It’s that time of year when everyone either has New Year’s resolutions or predictions, so I’ll take a swing at the latter. Without further ado, here are a few key trends that I expect we’ll see in 2023, the year […]

October 21, 2022

By now, most marketers are aware of the convergence of global factors that will undoubtedly make targeting and measurement more difficult to perform in the future. The deprecation of the third-party cookie by Google, which is forcing brands to rethink […]

October 11, 2022

The more businesses understand their customers — where they live, what they like or dislike, what influences their purchasing decisions, etc. — the easier it is to provide a good customer experience. One Statista survey revealed that 90% of US […]

September 30, 2022

Data is at the heart of designing and delivering a great (connected) customer experience. Without data informing your design and delivery, you really are flying blind. But that opening statement leaves us with a few questions, including: How do we […]

August 30, 2022

For brands, the pandemic’s initial disruptions are easing, if not absent, while spiraling inflation, talent scarcity and lingering supply chain challenges continue to contest marketers’ best laid plans. Against this conflicting backdrop, marketers seek to balance between tried-and-true, personalized campaigns […]

August 25, 2022

Poor data quality is often the cause of negative experiences for customers, leads and employees. Outdated, siloed, unformatted, duplicated and otherwise bad data can be the culprit that’s ruining your customer experience. Misspelled names, inappropriate product suggestions, undeliverable messages, duplicate […]

February 22, 2022

In Neal Stephenson’s popular 1992 sci-fi novel “Snow Crash” the author introduced the term metaverse to portray a futuristic world where people interacted in virtual 3D worlds using avatars. While his avatar-laced society is a familiar playing field for virtual […]