January 12, 2024
Via: CMSWireBusinesses have long understood the importance of customer data management: collecting and analyzing data to better serve customer needs and optimize the way they operate. Yet, extracting meaningful insights from vast amounts of information in a timely manner has always […]
December 4, 2023
Via: CMSWireWithin the realm of GTM (Go-to-Market), high-quality data is a necessity. It’s the linchpin that enables businesses to identify and connect with the best-suited individuals and accounts for their products or services, all while ensuring they can engage with them […]
May 25, 2023
Via: CMSWireGathering information on customer experiences and how these evolve during the customer journey is lifeblood for a brand. With this data, businesses can prioritize the nurture and growth of their customer base. The Value of Customer Success Metrics It’s true […]
September 30, 2022
Via: CMSWireData is at the heart of designing and delivering a great (connected) customer experience. Without data informing your design and delivery, you really are flying blind. But that opening statement leaves us with a few questions, including: How do we […]
Advertising & Marketing, Technology
August 30, 2022
Via: CMSWireFor brands, the pandemic’s initial disruptions are easing, if not absent, while spiraling inflation, talent scarcity and lingering supply chain challenges continue to contest marketers’ best laid plans. Against this conflicting backdrop, marketers seek to balance between tried-and-true, personalized campaigns […]
Advertising & Marketing, Technology
June 1, 2020
Via: CMSWireIn the martech world, we’re faced with evolving technologies and strategies every single day. Each “next” thing that appears seems to be fancier, more promising and even, well, sexier than the previous one. But, has this made us lose sight […]
April 23, 2024
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March 29, 2024