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Tag: cta


Advertising & Marketing, Technology

3 Ways Marketing Can Accelerate Profitability During a Downturn

September 16, 2022

Via: CMSWire

Will we or won’t we enter a recession? The economic indicators are all over the map, but one thing is clear: SaaS investors have a hawk eye on profitability. As a result, teams are shifting their priorities from growth at […]


Editorial

5 Ways to Improve E-commerce UX

May 20, 2022

Via: Natalie Dunn

Online stores are among the few businesses that have thrived during the COVID-19 pandemic, because people across the globe were forced to live, work and shop remotely. However, life is finally returning to normal—and so are shopping habits. While online […]


Advertising & Marketing, Technology

6 Podcast Marketing Tips for Better Listener Adoption

March 31, 2022

Via: CMSWire

Podcast listeners have jumped 29.5% from 2018 to 2021, according to Buzzsprout. That should be no surprise to marketers and brands. But as is the case with video in our growing spoken and visual world, the crowded podcast space where […]


Mobile Commerce, Mobile Marketing

A Look at the Most Annoying Twitter Marketing Approaches (and How to Avoid Them)

February 7, 2022

Via: Social Media Today

What’s the most annoying ‘growth hack’ that you see on Twitter? Overuse of hashtags? Directly asking for likes and retweets? Profiles noting that they ‘follow back’? We recently put the question to the SMT community to glean some more insight […]


Technology, Website design and optimization

13 Inclusive Design Changes to Increase Your Digital Marketing Engagement

December 1, 2021

Via: CMSWire

The Americans with Disabilities Act (ADA), 21st Century Communications and Video Accessibility Act (CVAA), and other laws forced companies to make their stores, marketing campaigns, and other aspects of their business more accessible to people with disabilities. Along the way, […]


Technology, Website design and optimization

Web Design: Where’s the Happy Medium Between Too Much and Not Enough?

February 23, 2021

Via: CMSWire

Designing a website can at times feel like the story of Goldilocks and the three bears. A busy website, one laden with flashy graphics and excessive choices, can overwhelm customers. Too few choices may result in missed sales opportunities. What’s […]


Advertising & Marketing

6 Ecommerce CTAs Every Online Store Needs to Optimize

April 17, 2015

Via: itCurated

CTAs –– or calls-to-action –– are a distinct language used in your site that encourages your visitor to do something, to take a desired action. Most of the time, that desired action is a click taking them to more information. […]


Advertising & Marketing

14 Advancements that May Impact Your Email Marketing in 2015

March 3, 2015

Via: itCurated

Aside from responsive email templates, the technology behind email hasn’t changed much over the last decade. However, as one of the strongest returns on marketing investment, marketers are seeing a greater return when they’re fully leveraging technology in step with […]