Tag: csat


Making Customer Surveys Count in the B2B, Industrial Worlds

July 29, 2022

Via: CMSWire

If you read my columns here, you’ll note I focus a lot on consumer insights and customer experience (CX) approaches. But guess what? CX and CSAT can be just as important for B2B or industrial sales. Here’s why: When Customer […]


Which KPIs Are Right to Measure Your Customer Experience?

October 16, 2020

Via: CMSWire

Customer experience practitioners can choose from a wide variety of key performance indicators to determine the success (or lack thereof) of their efforts. So how can they determine which of these measurements are the most useful for their business? Define […]