Tag: crm

April 4, 2022

Digital transformation services supplier, OSF Digital, based in Quebec City, announced on March 24, 2022, the acquisition of Netnomics, a Germany-based Salesforce partner with experience in Salesforce Marketing Cloud and clients across the DACH region. With this acquisition, OSF Digital […]

October 26, 2021

Each new innovation in digital marketing and CRM has allowed brands to gain additional insights into their customers. While some advancements have been more successful than others, one thing is certain: time marches forward. Marketing, customer experience and other professionals […]

April 14, 2021

From account opening, saving money, investing, to foreign currency exchange, financial services marketing leaders are looking to create a user-centric digital environment to respond to users’ expectations. Financial services CRM today means providing customers with more innovative and complete financial […]

March 29, 2021

Marketing automation is the process of leveraging software to automate repetitive marketing tasks. Marketers use this software in order to help nurture leads, often through integrations with customer relationship management (CRM) and customer data platform (CDP) software. They also use […]

January 8, 2021

Many brands are revisiting their customer experience initiatives, and are looking into investing in either a customer data platform (CDP) or customer relationship management (CRM) platform. The question is, what are the basic functions of CDPs and CRMs, which would […]

April 29, 2020

You can reduce the story of CRM to a lot of things, especially its many component parts. Social networking, cloud computing and analytics are mentioned often. We don’t need an exhaustive list, but if we stop there I think we […]

April 21, 2020

The beauty and bane of SEO is that it’s a richly diverse topic. There are so many avenues to explore and angles to consider. In a previous article, we looked at how different inter-organizational collaborations can boost your SEO implementation […]

November 25, 2019

Over the years, the role of the customer support agent has evolved from simply handling customer inquiries to building customer relationships and growing the business. According to the Salesforce State of Service Report, 71 percent of agents see their role […]

May 8, 2019

There are about 4.338 billion internet users. Out of these, about 3.484 billion people use social media, which translates to almost half the population of the world. This makes it one of the most important platforms to reach your customers. […]

November 22, 2016

The best way to understand digital customer experience is to measure the effort people need to make to complete their top tasks. Not being able to complete your task is the ultimate failure when it comes to customer experience. However, […]

October 26, 2016

For modern sales reps, customer relationship management (CRM) is at the center of everything they do, whether they like it or not. CRM revenues grew 12.3 percent from 2014 to 2016, according to Gartner — and this upward trajectory is […]

August 24, 2016

In industrial manufacturing, machine-to-machine communications allows sensors in one place to communicate with control systems for an automated response. For example, if the temperature in a commercial food processor reached a critical high, a sensor could send that information through […]

July 20, 2016

LinkedIn wants its social selling platform customers to get more out of their Salesforce customer relationship management (CRM) suite, their Gmail accounts and their sales mobile apps. The Mountain View, Calif. social professional network today released enhancements for its Sales […]

October 6, 2015

It’s becoming increasingly clear that the nature of the sales profession is changing. Salespeople are no longer the ones who introduce products to their customers — in most cases, especially in business-to-business settings, customers have done a lot of research […]

September 3, 2015

Smart marketers and business leaders know that their online-integrated digital and social platform is not simply a megaphone to tell the world how great their business is and beg them to make a purchase. Though you may see many new […]

August 13, 2015

When online retailers use email to market to loyal customers, those stores are applying one of their most effective marketing tools to some of their richest sales prospects. Repeat customers are significantly more valuable than new shoppers. Shoppers familiar with […]

July 1, 2015

With sales tools proliferating like kudzu, two new releases this week typify the ends of the sales management spectrum. One is AppMesh’s version 3.0 of its SalesMesh tool, launched Tuesday. It creates a parallel customer relationship management (CRM) outside of […]

April 28, 2015

In my State of Marketing Technology Winter 2015 report, two types of solution stood out from the pack: customer relationship management (CRM) and marketing automation. But not necessarily for the right reasons. These two stalwarts of B2B tools first catch […]

April 10, 2015

Salesforce officials are confident about their marketing technology. “The thing that distinguishes us most is that we’re Salesforce,” said Adam Blitzer, senior vice president and general manager for Salesforce Pardot. When you work on the massive CRM platform that is Salesforce, […]

February 12, 2015

With a population of about 1.3 billion and an emerging middle class, China is the largest market in the world. In the past few decades, it has emerged as a global economic powerhouse. In fact, its population may be the very […]